| Bonus Resources.txt | 307.2 B | ||
| Get Bonus Downloads Here.url | 204.8 B | ||
| [1] Creating a content strategy around your desired conversions.mp4 | 19.5 MB | ||
| [1] Creating a content strategy around your desired conversions.srt | 3.5 KB | ||
| [1] Determining your goals for your business.mp4 | 52.3 MB | ||
| [1] Determining your goals for your business.srt | 5.8 KB | ||
| [1] Next steps Creating a content strategy and plan.mp4 | 9.2 MB | ||
| [1] Next steps Creating a content strategy and plan.srt | 1.5 KB | ||
| [1] Understanding your analytics.mp4 | 39.8 MB | ||
| [1] Understanding your analytics.srt | 7 KB | ||
| [1] Why views don't matter.mp4 | 35.5 MB | ||
| [1] Why views don't matter.srt | 6.1 KB | ||
| [2] AB test results.mp4 | 26.3 MB | ||
| [2] AB test results.srt | 4.5 KB | ||
| [2] Defining your target audience.mp4 | 17.9 MB | ||
| [2] Defining your target audience.srt | 2.9 KB | ||
| [2] How to utilize CTAs (calls to action).mp4 | 20.9 MB | ||
| [2] How to utilize CTAs (calls to action).srt | 3.6 KB | ||
| [2] Retention rates and watch time.mp4 | 17.8 MB | ||
| [2] Retention rates and watch time.srt | 2.9 KB | ||
| [3] Choosing the right digital platform.mp4 | 29.6 MB | ||
| [3] Choosing the right digital platform.srt | 4.8 KB | ||
| [3] Engagement rate Likes and comments.mp4 | 19.5 MB | ||
| [3] Engagement rate Likes and comments.srt | 3.4 KB | ||
| [3] Using pixels, analytics, and links to track actions.mp4 | 27.7 MB | ||
| [3] Using pixels, analytics, and links to track actions.srt | 4.6 KB | ||
| [3] Using what works and eliminating what doesn't.mp4 | 22.7 MB | ||
| [3] Using what works and eliminating what doesn't.srt | 3.9 KB | ||
| [4] AB testing.mp4 | 29.8 MB | ||
| [4] AB testing.srt | 5.3 KB | ||
| [4] Challenge Which platforms do you want to find success on.mp4 | 4.4 MB | ||
| [4] Challenge Which platforms do you want to find success on.srt | 614.4 B | ||
| [4] Conversion rate Sales and opt-ins.mp4 | 25.3 MB | ||
| [4] Conversion rate Sales and opt-ins.srt | 4.6 KB | ||
| [4] Discovering trending and competitor content.mp4 | 22.1 MB | ||
| [4] Discovering trending and competitor content.srt | 3.5 KB | ||
| [5] Challenge What are conversions you want to track.mp4 | 5 MB | ||
| [5] Challenge What are conversions you want to track.srt | 614.4 B | ||
| [5] Challenge What are the goals of your campaign.mp4 | 4.2 MB | ||
| [5] Challenge What are the goals of your campaign.srt | 512 B | ||
| [5] Challenge What metrics do you value.mp4 | 3.7 MB | ||
| [5] Challenge What metrics do you value.srt | 512 B | ||
| [5] Solution Signing up for platforms and more.mp4 | 4.9 MB | ||
| [5] Solution Signing up for platforms and more.srt | 716.8 B | ||
| [6] Solution List target audience, platforms, KPIs or goals, and types.mp4 | 5.1 MB | ||
| [6] Solution List target audience, platforms, KPIs or goals, and types.srt | 819.2 B | ||
| [6] Solution Listing what vanity metrics you value.mp4 | 3.1 MB | ||
| [6] Solution Listing what vanity metrics you value.srt | 307.2 B | ||
| [6] Solution Listing your CTAs and what conversions to track.mp4 | 5 MB | ||
| [6] Solution Listing your CTAs and what conversions to track.srt | 819.2 B | ||
| ▲ 50 total files | |||
The Most Important Content KPIs for Creators
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Skill Level: Beginner | Genre: eLearning | Language: English + srt | Duration: 34m | Size: 447.3 MB
Creatives need to know how to use data to their advantage. Whether you're a small business focused on brand awareness or an influencer looking to boost your follower count, gathering, tracking, and assessing the right data is integral to your success. In this course, join video creator, content strategist, and entrepreneur Mitchel Dumlao as he explains how to pinpoint the most important key performance indicators (KPIs) for your content and enhance your creative output using data. Along the way, discover how to set goals for your business, calculate conversions of your content, determine which vanity metrics are harmful and helpful, and use data to create better content going forward.
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