Barrow C. The 30 Day MBA in International Business...Guide...2ed 2016

Textbook in PDF format

As business becomes increasingly reliant on succeeding in export markets, the need for specialist knowledge in international trade is at its highest. With thorough explanations to describe the current international business environment as well as international case studies which include IKEA, Shell, Innocent Drinks, Ford, Match.com and Ryanair, The 30 Day MBA in International Business will boost your knowledge and help you play a more rounded role in shaping the direction of your organization.
For many of the topics in the book there are direct links to the free teaching resources of the world’s best business schools. There are also links to hundreds of hours of free video lectures given by other distinguished Business School professors, from top schools including Cranfield, Wharton, Chicago, Harvard and CEIBS (China Europe International Business School)