Chaffey D. Digital Marketing. Strategy, Implementation..7ed 2019

Textbook in PDF format

Digital marketing fundamentals.
Introducing digital marketing.
Online marketplace analysis: micro-environment.
The digital macro-environment.
Digital marketing strategy development.
Digital marketing strategy.
Digital media and the marketing mix.
Relationship marketing using digital platforms.
Digital marketing: implementation and practice.
Delivering the digital customer experience.
Campaign planning for digital media.
Marketing communications using digital media channels.
Evaluation and improvement of digital channel performance
Glossary.
Index