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Professional Web Design: Techniques and Templates 4th.ed
Профессиональный Веб-Дизайн: Техника и шаблоны

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Год: 2010
Автор: Eccher Clint / Экчер Клинт
Жанр: Веб-дизайн
Издательство: Course Technology
ISBN: 978-1-4354-5715-7, 1-4354-5715-3, 1-4354-5716-1
Язык: Английский
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Формат: PDF
Качество: Изначально компьютерное (eBook)
Количество страниц: 927
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Описание:
This is the must-have book for designers who want to expand their skills and improve the quality of their designs. Learning CSS technology and continually improving one's design and developer skills is essential for every Web designer in today's marketplace. The goal of Professional Web Design: Techniques and Templates is to educate beginning-to-intermediate Web designers on the various issues involved with Web design through general discussion, case studies, and specific tips and techniques. Using easy-to-understand language and concepts, the book teaches designers and developers how to create professional-quality CSS-based designs. Search Engine Optimization (SEO) is explored, giving the reader a strong, basic understanding of how to get sites to rank better in search engines. Conversion Rate Optimization (CRO) also is explained, helping the designer create a more efficient site for the users who are already visiting. You'll get the benefit of the author's experience. With more than 15 years of experience as a Web designer for Fortune 500 companies, non-profits, and small businesses alike, Eccher has learned numerous tips and techniques of the trade and discloses them here, saving you time and aggravation by alerting you to potential pitfalls.
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Опубликовано группой

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[spoiler="Оглавление"]
Introduction . . ................................................xv
Chapter 1 Overview ofWeb Development Today ...................1
Defining Web Design ........................................... 2
Knowing the Seven Rules of Web Design .......................... 5
Understanding ThreeWeb-Design Philosophies .................... 6
Usability Philosophy ..........................................7
Pros and Cons .............................................8
Multimedia Philosophy ......................................12
Pros and Cons ............................................13
Mortised Philosophy.........................................14
Pros and Cons ............................................15
Summary .................................................... 17
Chapter 2 Designing for the Past, Present, and Future...............19
Feeling Browser Pains.......................................... 19
Incorporating Usage Statistics................................... 22
Branching Pages .............................................. 25
Understanding Bandwidth . .................................... 25
Building on Previous Design Weaknesses ......................... 28
IFrames and Frames .........................................29
Image Buttons ..............................................30
Background Images .........................................32
Uncontrolled Color . .........................................36
Uncompressed Images .......................................37
Thumbnails ................................................38
Summary .................................................... 40
Chapter 3 Things to Consider Before Beginning ....................41
Using Requirements ........................................... 41
Collecting the Requirements..................................43
Obtaining Front-End Requirements ............................46
Creating a Flowchart ........................................47
Knowing Bandwidth Requirements .............................. 47
Deciding on Resolution ........................................ 50
Designing Fixed versus Relative Sites ...........................55
Creating Versions of a Site to Satisfy Differing Resolutions . .......57
Deciding on Color Depth ....................................... 57
Designing for Scalability ....................................... 60
Using Include Files . . ........................................60
Creating a Flexible Design ....................................62
Summary .................................................... 65
Chapter 4 Enhancing Usability. . .................................67
Simplifying Architecture ....................................... 67
Use a Consistent Naming Convention ..........................68
Limit the Clicking . . . ........................................69
Avoid Linking the User Out of the Section ......................69
Create Cascading Architecture versus Flat Architecture ...........71
Creating Layout. .............................................. 72
Scrolling versus Nonscrolling..................................72
Pros of Scrolling ..........................................72
Cons of Scrolling ..........................................72
Positioning Content . ........................................73
Developing Navigation ........................................ 74
Creating Consistency ........................................74
Using Text for Menu Items. ...................................76
Deciding Whether to Use a Horizontal or Vertical Structure .......76
Allowing Enough Width .....................................77
Understanding the Different Types of Menus . ..................77
Designing for Accessibility. . . ................................... 79
Designing for Content ......................................... 79
Summary .................................................... 82
Chapter 5 Gathering Requirements and Creating a Comp............83
Gathering and Basing a Site on Requirements ..................... 85
Creating a Comp for the Client .................................. 89
Creating a Source Directory...................................90
Collecting and Documenting Stock Images. . . ...................92
Selecting Colors.............................................94
Deciding Layout . . . .........................................95
Developing Layers. . .........................................96
Using Masks ................................................99
Receiving a Decision on the Chosen Comp and Making Edits ....... 100
Summary ................................................... 101
Chapter 6 What Is Needed to Build Mortised Sites .................103
Understanding the Concept of Mortising Images ................. 104
Understanding XHTML........................................ 113
Using a Limited Number of Tags. .............................114
Understanding Graphics . . . ................................... 114
Understanding CSS ........................................... 114
Understanding CSS Terminology .............................116
CSS Used in This Book.......................................117
Block- and Line-Level Tags. . ................................... 118
Understanding the DocType Declaration ......................118
Linking to CSS Style Sheets ..................................118
Including Print Style Sheets ..................................121
Understanding Include Files ................................... 123
Summary ................................................... 124
Chapter 7 Understanding Graphics ..............................125
Learning about Vector and Bitmap Images....................... 125
Learning about JPGs, PNGs, and GIFs ............................ 128
Using PNGs and GIFs ........................................128
Knowing How PNG and GIF Compression Work.................134
Using JPGs ................................................137
Saving a Photograph . . ...................................138
Saving an Image That Has Gradations .......................138
Saving Text on Top of a Photo .............................142
Misusing Image Formats . . . ................................... 143
Understanding Graphics/Compression Software .................. 151
Summary ................................................... 153
Chapter 8 Creating CSS Designs. ................................155
CSS-Based Design Versus XHTML Table Design.................... 155
Advantages of CSS Designs ..................................156
Disadvantages of CSS Designs ................................156
The Basics of CSS-Based Design Works Versus XHTML
Table-Based Design. . .......................................157
Understanding the Box Model ................................. 170
When to Use Tables .......................................... 176
Validating Code ............................................. 176
Testing Designs in Various Browsers ............................ 177
Summary ................................................... 178
Chapter 9 Case Study: Low-Content CSS Design...................179
Understanding the Design’s Structure ........................... 180
The Reasoning Behind Guides and Creating Slices in
Photoshop Files ............................................180
Understanding the Placement of CSS Containers ................183
Building the Structure ........................................ 185
Creating the XHTML and CSS Framework ......................185
Adding the Header Content .................................188
Adding