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Coursera - Management of Fashion and Luxury Companies (Università Bocconi)
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Coursera - Management of Fashion and Luxury Companies (Università Bocconi) (Size: 2.7 GB)
| 1. Complexity in Fashion Products Development.mp4 | 41.3 MB | ||
| 1. Complexity in Fashion Products Development.txt | 4.5 KB | ||
| 1. Complexity in Fashion Products Development.vtt | 6.9 KB | ||
| 1. Introduction.mp4 | 11.9 MB | ||
| 1. Introduction.txt | 1.3 KB | ||
| 1. Introduction.vtt | 2.1 KB | ||
| 1. Key Characteristics of Fashion Communication.mp4 | 88.8 MB | ||
| 1. Key Characteristics of Fashion Communication.txt | 9.1 KB | ||
| 1. Key Characteristics of Fashion Communication.vtt | 15 KB | ||
| 1. What Is Fashion.mp4 | 94.9 MB | ||
| 1. What Is Fashion.txt | 8.2 KB | ||
| 1. What Is Fashion.vtt | 13.4 KB | ||
| 10. Fashion, Luxury, and Millennials- Interviews (Additional Material).mp4 | 37.2 MB | ||
| 10. Fashion, Luxury, and Millennials- Interviews (Additional Material).txt | 5.6 KB | ||
| 10. Fashion, Luxury, and Millennials- Interviews (Additional Material).vtt | 9.2 KB | ||
| 10. Interview with Moncler.mp4 | 56.7 MB | ||
| 10. Interview with Moncler.txt | 10.6 KB | ||
| 10. Interview with Moncler.vtt | 17.1 KB | ||
| 10. Interview with Vente-Privee.mp4 | 24.5 MB | ||
| 10. Interview with Vente-Privee.txt | 3.1 KB | ||
| 10. Interview with Vente-Privee.vtt | 5 KB | ||
| 11. Licensing.mp4 | 142.2 MB | ||
| 11. Licensing.txt | 14.6 KB | ||
| 11. Licensing.vtt | 23.9 KB | ||
| 12. Interview with Rainbow.mp4 | 24.3 MB | ||
| 12. Interview with Rainbow.txt | 2.8 KB | ||
| 12. Interview with Rainbow.vtt | 4.4 KB | ||
| 13. Textile Industry.mp4 | 27.9 MB | ||
| 13. Textile Industry.txt | 3.2 KB | ||
| 13. Textile Industry.vtt | 5.2 KB | ||
| 14. Ingredient Brands.mp4 | 25 MB | ||
| 14. Ingredient Brands.txt | 2.9 KB | ||
| 14. Ingredient Brands.vtt | 4.5 KB | ||
| 15. Interview with Albini.mp4 | 121.2 MB | ||
| 15. Interview with Albini.txt | 10.6 KB | ||
| 15. Interview with Albini.vtt | 18.3 KB | ||
| 16. Interview with Vitale Barberis Canonico.mp4 | 51.8 MB | ||
| 16. Interview with Vitale Barberis Canonico.txt | 10.1 KB | ||
| 16. Interview with Vitale Barberis Canonico.vtt | 16.7 KB | ||
| 2. Defining Retail.mp4 | 20.5 MB | ||
| 2. Defining Retail.txt | 2.1 KB | ||
| 2. Defining Retail.vtt | 3.3 KB | ||
| 2. Fashion Market Segmentation.mp4 | 124.5 MB | ||
| 2. Fashion Market Segmentation.txt | 8.2 KB | ||
| 2. Fashion Market Segmentation.vtt | 13 KB | ||
| 2. How to Build a Strong Communication Identity.mp4 | 84.5 MB | ||
| 2. How to Build a Strong Communication Identity.txt | 8.8 KB | ||
| 2. How to Build a Strong Communication Identity.vtt | 14.3 KB | ||
| 2. New Trends.mp4 | 63.5 MB | ||
| 2. New Trends.txt | 5.2 KB | ||
| 2. New Trends.vtt | 8.2 KB | ||
| 2. The Concept of Stylistic Identity.mp4 | 29.4 MB | ||
| 2. The Concept of Stylistic Identity.txt | 3.4 KB | ||
| 2. The Concept of Stylistic Identity.vtt | 5.5 KB | ||
| 3. Business Models Framework.mp4 | 31.6 MB | ||
| 3. Business Models Framework.txt | 3.5 KB | ||
| 3. Business Models Framework.vtt | 5.7 KB | ||
| 3. How to Develop a Collection.mp4 | 40.9 MB | ||
| 3. How to Develop a Collection.txt | 4.6 KB | ||
| 3. How to Develop a Collection.vtt | 7.4 KB | ||
| 3. Masstige.mp4 | 167.6 MB | ||
| 3. Masstige.txt | 13.9 KB | ||
| 3. Masstige.vtt | 22.6 KB | ||
| 3. Retail Trends and Formats.mp4 | 28.8 MB | ||
| 3. Retail Trends and Formats.txt | 3.2 KB | ||
| 3. Retail Trends and Formats.vtt | 5 KB | ||
| 3. The Dream Factor and Media System.mp4 | 37.7 MB | ||
| 3. The Dream Factor and Media System.txt | 3 KB | ||
| 3. The Dream Factor and Media System.vtt | 5 KB | ||
| 4. Brand Identity.mp4 | 30.8 MB | ||
| 4. Brand Identity.txt | 5.2 KB | ||
| 4. Brand Identity.vtt | 8.5 KB | ||
| 4. Business Models in the Market.mp4 | 29.8 MB | ||
| 4. Business Models in the Market.txt | 3.6 KB | ||
| 4. Business Models in the Market.vtt | 5.9 KB | ||
| 4. Retail Channels.mp4 | 38.3 MB | ||
| 4. Retail Channels.txt | 4 KB | ||
| 4. Retail Channels.vtt | 6.6 KB | ||
| 4. The Digital Challenge.mp4 | 32.2 MB | ||
| 4. The Digital Challenge.txt | 3 KB | ||
| 4. The Digital Challenge.vtt | 4.8 KB | ||
| 4. What Is Luxury.mp4 | 46.9 MB | ||
| 4. What Is Luxury.txt | 5 KB | ||
| 4. What Is Luxury.vtt | 8.2 KB | ||
| 5. Case Study - Woolmark.mp4 | 14.9 MB | ||
| 5. Case Study - Woolmark.txt | 1.5 KB | ||
| 5. Case Study - Woolmark.vtt | 2.5 KB | ||
| 5. Luxury Brands.mp4 | 36.8 MB | ||
| 5. Luxury Brands.txt | 4.3 KB | ||
| 5. Luxury Brands.vtt | 7.1 KB | ||
| 5. Luxury as a Product.mp4 | 25.8 MB | ||
| 5. Luxury as a Product.txt | 2.7 KB | ||
| 5. Luxury as a Product.vtt | 4.2 KB | ||
| 5. Retail Management.mp4 | 22.7 MB | ||
| 5. Retail Management.txt | 2.3 KB | ||
| 5. Retail Management.vtt | 3.6 KB | ||
| 5. Round Table with International Bocconi Students.mp4 | 127.2 MB | ||
| 5. Round Table with International Bocconi Students.txt | 16 KB | ||
| 5. Round Table with International Bocconi Students.vtt | 28.3 KB | ||
| 6. Interview - Landor and Associates.mp4 | 39.1 MB | ||
| 6. Interview - Landor and Associates.txt | 6.1 KB | ||
| 6. Interview - Landor and Associates.vtt | 10.2 KB | ||
| 6. Interview with Tomaso Galli.mp4 | 104.6 MB | ||
| 6. Interview with Tomaso Galli.txt | 14.1 KB | ||
| 6. Interview with Tomaso Galli.vtt | 23.4 KB | ||
| 6. Luxury Conglomerates.mp4 | 26.6 MB | ||
| 6. Luxury Conglomerates.txt | 2.6 KB | ||
| 6. Luxury Conglomerates.vtt | 4 KB | ||
| 6. Luxury as a Business.mp4 | 23.2 MB | ||
| 6. Luxury as a Business.txt | 3 KB | ||
| 6. Luxury as a Business.vtt | 4.7 KB | ||
| 6. Retail Identity.mp4 | 24.6 MB | ||
| 6. Retail Identity.txt | 2.7 KB | ||
| 6. Retail Identity.vtt | 4.3 KB | ||
| 7. Case Study - DSQUARED2.mp4 | 44 MB | ||
| 7. Case Study - DSQUARED2.txt | 4.7 KB | ||
| 7. Case Study - DSQUARED2.vtt | 7.8 KB | ||
| 7. Customer Experience.mp4 | 15.6 MB | ||
| 7. Customer Experience.txt | 1.9 KB | ||
| 7. Customer Experience.vtt | 3 KB | ||
| 7. Interview with Attila & Co..mp4 | 85.7 MB | ||
| 7. Interview with Attila & Co..txt | 11 KB | ||
| 7. Interview with Attila & Co..vtt | 20 KB | ||
| 7. Luxury as a Culture.mp4 | 24.8 MB | ||
| 7. Luxury as a Culture.txt | 2.8 KB | ||
| 7. Luxury as a Culture.vtt | 4.4 KB | ||
| 7. Premium Brands.mp4 | 63.5 MB | ||
| 7. Premium Brands.txt | 3.7 KB | ||
| 7. Premium Brands.vtt | 5.7 KB | ||
| 8. Case Study - BOTTEGA VENETA.mp4 | 26.3 MB | ||
| 8. Case Study - BOTTEGA VENETA.txt | 2.3 KB | ||
| 8. Case Study - BOTTEGA VENETA.vtt | 3.6 KB | ||
| 8. Designer Brands.mp4 | 68.1 MB | ||
| 8. Designer Brands.txt | 4.5 KB | ||
| 8. Designer Brands.vtt | 7.2 KB | ||
| 8. E-commerce.mp4 | 60.1 MB | ||
| 8. E-commerce.txt | 4 KB | ||
| 8. E-commerce.vtt | 6.6 KB | ||
| 8. Luxury as a Customer.mp4 | 19.8 MB | ||
| 8. Luxury as a Customer.txt | 2.2 KB | ||
| 8. Luxury as a Customer.vtt | 3.6 KB | ||
| 9. Case Study - DSQUARED2.mp4 | 32.5 MB | ||
| 9. Case Study - DSQUARED2.txt | 2.6 KB | ||
| 9. Case Study - DSQUARED2.vtt | 4.2 KB | ||
| 9. Vertical Retailers - Mass or Fast.mp4 | 52.7 MB | ||
| 9. Vertical Retailers - Mass or Fast.txt | 5.2 KB | ||
| 9. Vertical Retailers - Mass or Fast.vtt | 8.3 KB | ||
| 9. What Is Luxury Not.mp4 | 27.4 MB | ||
| 9. What Is Luxury Not.txt | 3.3 KB | ||
| 9. What Is Luxury Not.vtt | 5.4 KB | ||
| Additional Material.docx | 12.3 KB | ||
| Attila & Co.pdf | 84.9 MB | ||
| Best Practices in Fashion and Luxury Companies.docx | 24.4 KB | ||
| Careers in Fashion and Luxury Companies.docx | 1.5 MB | ||
| Case Study - BOTTEGA VENETA.pdf | 15.2 MB | ||
| Case Study - DSQUARED2.pdf | 40.1 MB | ||
| Case Study - Dsquared2 + Interview + New Trends in Fashion and Luxury.pdf | 1.9 MB | ||
| Cotonificio Albini.pdf | 2.5 MB | ||
| Ferragamo.pdf | 2.2 MB | ||
| Image Identity and the Communication Process.pdf | 3.6 MB | ||
| Introduction to Business Models + Business Models.pdf | 3.3 MB | ||
| Introduction to Fashion and Luxury What is Fashion What is Luxury.pdf | 6.8 MB | ||
| Licensing + Textile Industry + Ingredient Brands + Interviews.pdf | 4.8 MB | ||
| Masstige + The Digital Challenge + Interviews.pdf | 3.3 MB | ||
| Moncler.pdf | 51 MB | ||
| Nike.pdf | 1.8 MB | ||
| Pinterest.docx | 12 KB | ||
| Retail Identity and Retail Management.pdf | 430 KB | ||
| Stylistic Identity and the Product Development Process.pdf | 2.4 MB | ||
| Vente-Privee.pdf | 3.2 MB | ||
| Vitale Barberis.pdf | 231 KB | ||
| Woolmark + Interview - Landor and Associates.pdf | 406.9 KB | ||
| ▲ 179 total files | |||
Description
Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry in fluent experts.
Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace.
Topics such as the impact of new retail channels, new media channels, and new business declination for the brand and emerging markets will be discussed in the course.
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