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Crystallizing Public Opinion - Edward Bernays

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Crystallizing Public Opinion - Edward Bernays (Size: 146.53 MB)
  01 Opening Credits.m4b 302.94 KB
  02 Introduction.m4b 26.17 MB
  03 Foreword.m4b 1 MB
  04 Part 1, Ch. 1 The Scope of the Public Relations Counsel.m4b 13.58 MB
  05 Part 1, Ch. 2 The Public Relations Counsel - the Increased and Increasing Importance of the Profession.m4b 9.76 MB
  06 Part 1, Ch. 3 The Function of a Special Pleader.m4b 4.98 MB
  07 Part 2, Ch. 1 A What Constitutes Public Opinion.m4b 4.85 MB
  08 Part 2, Ch. 2 Is Public Opinion Stubborn or Malleable.m4b 4.82 MB
  09 Part 2, Ch. 3 The Interaction of Public Opinion with the Forces That Help to Make It.m4b 5.88 MB
  10 Part 2, Ch. 4 The Power of Interacting Forces That Go to Make up Public Opinion.m4b 6.23 MB
  11 Part 2, Ch. 5 An Understanding of the Fundamentals of Public Motivation Is Necessary to the Work of the Public Relations Counsel.m4b 8.41 MB
  12 Part 2, Ch. 6 The Group and Herd Are the Basic Mechanisms of Public Change.m4b 4.15 MB
  13 Part 2, Ch. 7 The Application of These Principles.m4b 2.79 MB
  14 Part 3, Ch. 1 The Public Can Be Reached Only Through Established Mediums of Communication.m4b 8.17 MB
  15 Part 3, Ch. 2 The Interlapping Group Formations of Society, the Continuous Shifting of Groups, Changing Conditions and the Flexibility of Human Nature Are All Aids to the Counsel on Public Relations.m4b 15.9 MB
  16 Part 3, Ch. 3 An Outline of Methods Practicable in Modifying the Point of View of a Group.m4b 4.57 MB
  17 Part 4, Ch. 1 An Outline of Methods Practicable in Modifying the Point of View of a Group.m4b 17.09 MB
  18 Part 4, Ch. 2 His Obligations to the Public as a Special Pleader.m4b 6.16 MB
  19 End Credits.m4b 352.24 KB
  Edward L. Bernays - Crystallizing Public Opinion.epub 1.37 MB
  cover.jpg?042148 28.31 KB
  ▲ 21 total files

Description




Category: Misc. Non-fiction, Political
Language: English
Keywords: Group Dynamics Marketing Propaganda Psychology Public Opinion Public Relations Social Psychology

Written by Edward Bernays
Read by Read by Jonathan Quinn
Format: M4B
Bitrate: 64 Kbps

A seminal work on how public opinion is created and shaped, Edward Bernays’s 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century. A primer on the then new profession of “public relations counsel,” Crystallizing elucidates the “instruments and techniques” that PR professionals use to mold public opinion on behalf of their client’s interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to “regiment the mind like the military regiments the body.” The first ever book ever written about the public relations industry, this all-new edition of Crystallizing Public Opinion features an introduction by Stuart Ewen, author of PR! A Social History of Spin, All Consuming Images: On the Politics of Style in Contemporary Culture, and Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture.

Length: 5 hrs 17 mins

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