Data Is Everybody's Business: The Fundamentals of Data Monetization [Audiobook]

Data Is Everybody's Business: The Fundamentals of Data Monetization

Barbara H. Wixom, Cynthia M. Beath, Leslie Owens, Wendy Tremont King (Narrator), "Data Is Everybody's Business: The Fundamentals of Data Monetization (Management on the Cutting Edge)"

A clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member.

Most organizations view data monetization—converting data into money—too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, it’s critical to have wide-ranging support for this pursuit. In Data Is Everybody’s Business, the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen. The authors identify three viable ways to convert data into money—improving work with data, wrapping products with data, and selling information offerings—and explain when to pursue each and how to succeed.
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