Disciplined Entrepreneurship Startup Tactics - Paul Cheek - 2024 (miok)

Disciplined Entrepreneurship Startup Tactics - Paul Cheek - 2024
15 Tactics to Turn Your Business Plan into a Business

By: Paul Cheek
Narrated by: Brandon Pollock
Length: 7 hrs and 22 mins
Unabridged Audiobook
Release date: 05-21-24
Categories: Business & Careers, Business Development & Entrepreneurship
Language: English
Publisher: Ascent Audio
Format: mp3 64/48 stereo

Publisher's Summary:

In Disciplined Entrepreneurship: Startup Tactics, renowned entrepreneur and executive director of the Martin Trust Center for MIT Entrepreneurship Paul Cheek delivers an actionable field guide to transforming your one great idea into a functional, funded, and staffed startup. Building on the ideas presented in the bestselling Disciplined Entrepreneurship, the author delivers a comprehensive set of solutions you can implement immediately to advance your company to its next stage of growth.

This is not a theoretical book. You'll find ground-level, down-and-dirty entrepreneurial tactics—like how to conduct advanced primary market research, market and sell to your first customers, and take a scrappy approach to building your first products-that keep your firm growing. These tactics maximize your impact with limited resources. You'll also discover:

- Effective marketing tactics specific to early startups that go beyond cookie-cutter digital MarTech solutions

- Tactics for designing and testing your product concepts yourself before investing limited resources in developing a fully functional product

- Methods for equity distribution that minimize conflict and maximize investor return

©2024 Paul Cheek (P)2024 Ascent Audio

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