For Dummies - Gardner S. - Blogging for Dummies, 3rd Edition [2010, PDF, ENG]

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Blogging for Dummies 3rd Edition

Год: 2010
Автор: Susannah Gardner/Сюзанна Гарднер
Жанр: Обучающий
Издательство: Wiley Publishing, Inc.
ISBN: 978-0-470-56556-8
Серия: For Dummies
Язык: Английский
Формат: PDF
Качество: Изначально компьютерное (eBook)
Количество страниц: 412

Описание: Эта книга расскажет о том, как вести блог от первого сообщения до оптимизации поиска.
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The blogging bestseller, now fully updated to reflect the latest tools and techniques
Blogging is forever evolving, and remains essential for anyone who wants a distinctive Web presence. There are many options that surround blogging-on everything from blogging software to hosting services-and this fun and friendly guide gets you started so can begin logging in hours of blogging!
Building on the success of the two previous bestselling editions, this latest revision includes essential blogging basics, the elements required of a good blog, and the tools you'll need to get started. You'll discover how to determine the right blogging software for you, whether you should run your own blog or use a full-service hosting site, and how to set up an *** and write your first post.
Builds on the two previous bestselling editions and covers the latest advertising tools to attract an audience, methods for making money with your blog, and ways to measure your blog's success
Includes updates to the major blogging software utilities including Google's Blogger, TypePad, and Word
Walks you through the latest search engine optimization techniques for increasing your blog's visibility
Reviews the newest plug-ins and gadgets that will allow you to extend your blog

If you're in a fog about how to blog, then this easy-to-understand guide is the right book for you.
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Introduction ................................................................ 1
Part I: Getting Started with Blogs ................................ 7
Chapter 1: Discovering Blog Basics .................................................................................9
Chapter 2: Entering the Blogosphere ............................................................................31
Chapter 3: Choosing and Hosting Blog Software .........................................................47
Part II: Setting Up Your Blog ..................................... 73
Chapter 4: Starting a Blogger Blog.................................................................................75
Chapter 5: Starting a WordPress Blog .........................................................................101
Chapter 6: Starting a Micro Blog ..................................................................................121
Part III: Fitting In and Feeling Good ......................... 135
Chapter 7: Finding Your Niche .....................................................................................137
Chapter 8: Creating Great Content ..............................................................................151
Chapter 9: Building Community with Comments ......................................................165
Part IV: Going Beyond Words ................................... 185
Chapter 10: Working with Photos ................................................................................187
Chapter 11: Starting a Podcast .....................................................................................205
Chapter 12: Working with Videos ................................................................................225
Part V: Marketing and Promoting Your Blog .............. 241
Chapter 13: Reaching Out with RSS .............................................................................243
Chapter 14: Joining the Twitterverse ..........................................................................253
Chapter 15: Diving in to Social Networking ................................................................265
Chapter 16: Measuring Blog Presence ........................................................................277
Part VI: Getting Business-y with It ........................... 291
Chapter 17: Making Mad Mad Money ..........................................................................293
Chapter 18: Blogging for Companies ...........................................................................311
Part VII: The Part of Tens ......................................... 329
Chapter 19: Ten Ways of Growing Community ..........................................................331
Chapter 20: Ten Cool Tricks for Making Your Blog Shine ........................................339
Chapter 21: Ten Blogs You Should Know ...................................................................357
Appendix A: Glossary ....................................................................................................363
Appendix B: Basic HTML Code ....................................................................................367
Index ...................................................................... 373
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