Fortino A. Data Analysis for Business Decisions 2ed 2020

Textbook in PDF format

This laboratory manual is intended for business analysts who wish to increase their skills in the use of data analysis to support business decisions. Most of the case studies use Excel, today’s most common analysis tool. They range from the most basic descriptive analytical techniques to more advanced techniques such as linear regression and forecasting. Advanced projects cover inferential statistics for continuous variables (t-Test) and categorical variables (chi-square), as well as A/B testing. The manual ends with techniques to deal with the analysis of text data and tools to manage the analysis of large data sets (Big Data) using Excel, and data visualization. Includes companion files with videos, solution spreadsheets, sample files, data sets, etc. from the book