Harvard Business Review (HBR) March 2013 - SaMeep104.pdf

Table of Contents
March 2013 Issue Features
From the Editor

From the Editor: Advertising Is an Art—and a Science

by Adi Ignatius

Spotlight

Spotlight on the Future of Advertising

Advertising Analytics 2.0

by Wes Nichols
For Mobile Devices, Think Apps, Not Ads

by Sunil Gupta
Advertising's New Medium: Human Experience

by Jeffrey F. Rayport
Creative That Cracks the Code

by Julia Kirby
Martin Sorrell on What's Next

An Interview with Martin Sorrell by Adi Ignatius

Features

Encyclopædia Britannica's President on Killing Off a 244-Year-Old Product

by Jorge Cauz
Big-Bang Disruption

by Larry Downes and Paul F. Nunes
The Case for Stealth Innovation

by Paddy Miller and Thomas Wedell-Wedellsborg
Why “Fair Value” Is the Rule

by Karthik Ramanna
Do You Really Want to Be an eBay?

by Andrei Hagiu and Julian Wright
Making Sustainability Profitable

by Knut Haanaes, David Michael, Jeremy Jurgens, and Subramanian Rangan

Idea Watch

Long CEO Tenure Can Hurt Performance

by Xueming Luo, Vamsi K. Kanuri, and Michelle Andrews
More Estrogen, More Accuracy

Why It Pays to Be a Category Creator

by Eddie Yoon and Linda Deeken
How Competition Strengthens Start-ups

by Andrew Burke and Stephanie Hussels
Smart Fundraisers Skip the Tote Bags

When in Chinatown, You Really Do Think More Chinese

by Adam Alter
Vision Statement: The Multitasking Paradox

3-D Printing Will Change the World

by Richard A. D'Aveni
What Does It Take to Redesign an Industry?

by Christopher Meyer

Experience

Do You Play to Win—or to Not Lose?

by Heidi Grant Halvorson and E. Tory Higgins
Case Study: Fighting a Government Threat

by Francesca Gino
The Silent Sex

by Alison Beard
Life's Work: Mary Robinson

An Interview with Mary Robinson by Alison Beard




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