| Kotler P., Armstrong G. et al. Principles of Marketing 7ed 2018.pdf | 12.16 MB |
Textbook in PDF format
Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature ‘linking the concepts’ helps students test and consolidate understanding as they go
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