[LINKEDIN LEARNING] Marketing on Facebook Managing a Company Page - [FCO]

Course by : Kristy Dalton
Duration : 1h 17m 30s
Skill Level : Intermediate
Released : December 6, 2018
Subtitle : Included
Torrent Contains : 52 Files, 8 Folders
Course Source : https://www.linkedin.com/learning/marketing-on-facebook-managing-a-company-page

Course details

The number one challenge for businesses on Facebook is earning visibility through engagement. If you want to start seeing results from your company's Facebook page, you need to leverage new techniques for earning meaningful interactions. In this course, Kristy Dalton talks candidly about what works—and what doesn't—with marketing on Facebook. She shows how to optimize your page and take it into high gear with a successful content strategy incorporating features like Facebook Live, Messenger, and events. Kristy also explains how to grow your audience through groups and make your job easier with auto responders. Finally, discover how to drive revenue by developing a Facebook sales funnel, employ boosts and ads, and use data to constantly improve your Facebook page performance.

Course Transcript

The number one challenge of running a Facebook page for a company or brand is getting people to engage with your content so you can get results. My name's Kristy Dalton and I've trained everyone from small business owners to politicians to established brands on social media best practices. I'm a social media entrepreneur and today I'm your personal coach on managing a company Facebook page. Join me as we talk candidly about what works and what doesn't on Facebook. Strategies that companies used during the early days of Facebook pages just don't work today, so let's talk about what does. I'll show you how to optimize settings for your page and make your job easier. Then we'll walk through content strategy for your page and when and why to use tools such as live video. I'll also share advice for growing your audience and increasing your organic page reach. At the end of the day, your business goals probably involve getting new customers and clients, so we'll also cover how to use…

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