| 01 - Creating customer-centric strategies.mp4 | 12.5 MB | ||
| 01 - Creating customer-centric strategies.srt | 5.5 KB | ||
| 01 - Defining customer jobs.mp4 | 42.9 MB | ||
| 01 - Defining customer jobs.srt | 11 KB | ||
| 01 - Jobs To Be Done as a way of life.mp4 | 6.9 MB | ||
| 01 - Jobs To Be Done as a way of life.srt | 2.3 KB | ||
| 01 - The Jobs To Be Done thought process.mp4 | 13.1 MB | ||
| 01 - The Jobs To Be Done thought process.srt | 6.1 KB | ||
| 01 - Thinking customer-first.mp4 | 17.8 MB | ||
| 01 - Thinking customer-first.srt | 5.9 KB | ||
| 01 - What jobs are your customers trying to get done.mp4 | 10.5 MB | ||
| 01 - What jobs are your customers trying to get done.srt | 1.1 KB | ||
| 01 - Why do customers make the choices they do.mp4 | 19.4 MB | ||
| 01 - Why do customers make the choices they do.srt | 6.5 KB | ||
| 02 - Creating customer-centric innovations.mp4 | 17.7 MB | ||
| 02 - Creating customer-centric innovations.srt | 6.1 KB | ||
| 02 - Four customer-centric mindsets.mp4 | 22.4 MB | ||
| 02 - Four customer-centric mindsets.srt | 7.4 KB | ||
| 02 - JTBD A language, a method, a mindset.mp4 | 11.4 MB | ||
| 02 - JTBD A language, a method, a mindset.srt | 3.7 KB | ||
| 02 - Looking through the jobs lens.mp4 | 22.1 MB | ||
| 02 - Looking through the jobs lens.srt | 7.4 KB | ||
| 02 - Talking to customers in the wild.mp4 | 18.1 MB | ||
| 02 - Talking to customers in the wild.srt | 6.5 KB | ||
| 03 - Building customer-centric organizations with LinkedIn's CPO Tomer Cohen.mp4 | 85.8 MB | ||
| 03 - Building customer-centric organizations with LinkedIn's CPO Tomer Cohen.srt | 15.9 KB | ||
| 03 - Café case study Discovering customer jobs.mp4 | 17.1 MB | ||
| 03 - Café case study Discovering customer jobs.srt | 6.2 KB | ||
| 03 - How to interview a customer.mp4 | 43 MB | ||
| 03 - How to interview a customer.srt | 10.4 KB | ||
| 04 - Customer circumstances.mp4 | 18.5 MB | ||
| 04 - Customer circumstances.srt | 7.2 KB | ||
| 04 - Lessons learned from LinkedIn’s journey implementing jobs to be done.mp4 | 56.4 MB | ||
| 04 - Lessons learned from LinkedIn’s journey implementing jobs to be done.srt | 11.5 KB | ||
| 05 - Getting to deep customer insights.mp4 | 22.3 MB | ||
| 05 - Getting to deep customer insights.srt | 7 KB | ||
| 06 - Current solutions, workarounds, and the real competition.mp4 | 20.6 MB | ||
| 06 - Current solutions, workarounds, and the real competition.srt | 8 KB | ||
| 07 - Quality from the customer's perspective.mp4 | 22.4 MB | ||
| 07 - Quality from the customer's perspective.srt | 8 KB | ||
| 08 - Help wanted signs.mp4 | 15.8 MB | ||
| 08 - Help wanted signs.srt | 5.7 KB | ||
| 09 - What if your customer is an organization.mp4 | 39.1 MB | ||
| 09 - What if your customer is an organization.srt | 10 KB | ||
| 10 - Building a complete picture of the customer.mp4 | 4.7 MB | ||
| 10 - Building a complete picture of the customer.srt | 1.6 KB | ||
| Bonus Resources.txt | 409.6 B | ||
| Get Bonus Downloads Here.url | 204.8 B | ||
| Product-Centric Lens vs. Jobs-Centric Lens.pdf | 34.9 KB | ||
| Starter Prompts.pdf | 35.5 KB | ||
| ▲ 50 total files | |||
Understanding Customers Using Jobs To Be Done with David Duncan
https://CourseHulu.com
Released 3/2023
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Skill Level: Beginner | Genre: eLearning | Language: English + srt | Duration: 1h 25m | Size: 561 MB
If you’re looking to discover customer insights that lead to breakthrough innovations, winning products, and new directions for growth, the Jobs To Be Done methodology (JTBD) could be the perfect solution for you. JTBD offers a fresh way to understand what your customers really want—and it can be applied to projects at every level of your organization.
In this course, author and JTBD expert David Duncan offers practical tips on how to uncover opportunities to better serve your customers, from one-on-one interviews and customer-first mindsets to tools for rewriting your overall business strategy. Along the way, David talks with LinkedIn chief product officer, Tomer Cohen, who shares lessons learned from the implementation of JTBD at LinkedIn, highlighting its transformative impacts across the organization. By the end of this course, you’ll be ready to use JTBD as your new organizational compass, apply it to complex business challenges, and drive long-term success.
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