| 1.Introduction | |||
| 01.Welcome.en.srt | 2.95 KB | ||
| 01.Welcome.mp4 | 8.9 MB | ||
| 02.Before you start.en.srt | 2.27 KB | ||
| 02.Before you start.mp4 | 2.83 MB | ||
| 2.1. SEO Performance Measurement | |||
| 03.Overview of SEO metrics in analytics.en.srt | 4.79 KB | ||
| 03.Overview of SEO metrics in analytics.mp4 | 7.36 MB | ||
| 04.Sample SEO performance analysis.en.srt | 8.73 KB | ||
| 04.Sample SEO performance analysis.mp4 | 19.74 MB | ||
| 05.Search engine traffic as segments.en.srt | 4.63 KB | ||
| 05.Search engine traffic as segments.mp4 | 9.58 MB | ||
| 3.2. Advanced Setup | |||
| 06.Account structures.en.srt | 6.66 KB | ||
| 06.Account structures.mp4 | 10.67 MB | ||
| 07.Integrating with WordPress.en.srt | 11.04 KB | ||
| 07.Integrating with WordPress.mp4 | 21.09 MB | ||
| 08.How to use advanced filters and views.en.srt | 7.82 KB | ||
| 08.How to use advanced filters and views.mp4 | 14.8 MB | ||
| 09.Set up custom dimensions and metrics.en.srt | 5.72 KB | ||
| 09.Set up custom dimensions and metrics.mp4 | 9.85 MB | ||
| 4.3. Doing More with Analytics | |||
| 10.Refine a weighted sort.en.srt | 6.95 KB | ||
| 10.Refine a weighted sort.mp4 | 15.29 MB | ||
| 11.Understand user intent.en.srt | 9.18 KB | ||
| 11.Understand user intent.mp4 | 11.16 MB | ||
| 12.Set up site search.en.srt | 6.36 KB | ||
| 12.Set up site search.mp4 | 12.32 MB | ||
| 13.In-page analytics with Google Chrome.en.srt | 7.96 KB | ||
| 13.In-page analytics with Google Chrome.mp4 | 19.29 MB | ||
| 14.Use content grouping.en.srt | 5.47 KB | ||
| 14.Use content grouping.mp4 | 9.52 MB | ||
| 15.How to use regex - Regular expressions.en.srt | 1.99 KB | ||
| 15.How to use regex - Regular expressions.mp4 | 3.44 MB | ||
| 16.How to use regex - Metacharacters.en.srt | 9.28 KB | ||
| 16.How to use regex - Metacharacters.mp4 | 14.42 MB | ||
| 5.4. Advanced Reporting | |||
| 17.Build customized team reports.en.srt | 8.87 KB | ||
| 17.Build customized team reports.mp4 | 18.93 MB | ||
| 18.Set up operational dashboards.en.srt | 3.09 KB | ||
| 18.Set up operational dashboards.mp4 | 5.37 MB | ||
| 19.Set up C-level dashboards.en.srt | 5.66 KB | ||
| 19.Set up C-level dashboards.mp4 | 12.75 MB | ||
| 20.Cross-domain tracking and site linking.en.srt | 4.52 KB | ||
| 20.Cross-domain tracking and site linking.mp4 | 5.25 MB | ||
| 21.Set up cross-domain tracking.en.srt | 5.83 KB | ||
| 21.Set up cross-domain tracking.mp4 | 6.7 MB | ||
| 22.Fault reporting with segmentation.en.srt | 6.13 KB | ||
| 22.Fault reporting with segmentation.mp4 | 12.02 MB | ||
| 6.5. Conversion Rate Analysis | |||
| 23.Overview of metrics to investigate.en.srt | 5.53 KB | ||
| 23.Overview of metrics to investigate.mp4 | 8.12 MB | ||
| 24.Page timings and improvements.en.srt | 6.38 KB | ||
| 24.Page timings and improvements.mp4 | 14.66 MB | ||
| 25.Referrer and bounce rate analysis.en.srt | 8.24 KB | ||
| 25.Referrer and bounce rate analysis.mp4 | 16.97 MB | ||
| 26.Exit page analysis.en.srt | 3.27 KB | ||
| 26.Exit page analysis.mp4 | 6.84 MB | ||
| 27.Pay-per-click traffic analysis.en.srt | 6.9 KB | ||
| 27.Pay-per-click traffic analysis.mp4 | 16.21 MB | ||
| 28.Content experiments.en.srt | 4.75 KB | ||
| 28.Content experiments.mp4 | 8.61 MB | ||
| 7.6. Conversion Reports | |||
| 29.Multichannel funnels.en.srt | 6.11 KB | ||
| 29.Multichannel funnels.mp4 | 10.44 MB | ||
| 30.Default attribution models.en.srt | 8.6 KB | ||
| 30.Default attribution models.mp4 | 13.16 MB | ||
| 31.Create a custom attribution model.en.srt | 4.51 KB | ||
| 31.Create a custom attribution model.mp4 | 7.21 MB | ||
| 8.Conclusion | |||
| 32.Next steps.en.srt | 2.21 KB | ||
| 32.Next steps.mp4 | 3.12 MB |
Do you want to generate better reports about your web traffic, and
make more intelligent decisions about where to focus your
marketing efforts? In this course, take an in-depth look at
Google Analytics, and learn advanced techniques that can help you
use this popular and powerful analytics tool to glean better
insights. Instructor Adriaan Brits dives into SEO metrics, and
explains how to conduct an SEO performance analysis. He also
shows how to integrate Google Analytics with WordPress; use
advanced features such as filters, views, and dimensions; build
customized team reports; conduct a conversation rate
analysis; and more.eeNote: This course picks up
where cemeGoogle Analytics Essential
Trainingc/eme leaves off. If you have questions about how Google
Analytics works straight out of the box, see that course for more
information.eeThis course is part of a Learning Path approved by
the American Marketing Association.eeGain the skills you need to
become an ca
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freecoursewb in Other
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201.5 MB | freecoursewb | 5 years | 4 | 1 |
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