| 00. Introduction | |||
| 00.01. Welcome.mov | 3.43 MB | ||
| 00.02. Using the exercise files.mov | 449.59 KB | ||
| 01. What Is a Style Guide | |||
| 01.01. Understanding style guides in the branding process.mov | 5.49 MB | ||
| 01.02. Who is the style guide for.mov | 995.67 KB | ||
| 01.03. Formatting a style guide.mov | 6.23 MB | ||
| 02. The Purpose of a Style Guide | |||
| 02.01. Understanding the purpose of a style guide.mov | 2.58 MB | ||
| 02.02. Understanding what to include in a style guide.mov | 3.03 MB | ||
| 03. The Elements of a Style Guide | |||
| 03.01. Exploring position statement and voice.mov | 2.85 MB | ||
| 03.02. Working with logos.mov | 6.08 MB | ||
| 03.03. Working with typography.mov | 2.25 MB | ||
| 03.04. Using brand colors.mov | 2.57 MB | ||
| 03.05. Working with images.mov | 2.15 MB | ||
| 04. Conclusion | |||
| 04.01. Next steps.mov | 1.87 MB | ||
| Ex_Files_Dev_StyleGuide.zip | 79.2 MB |
A style guide helps clarify a company's voice, look, and identity. In this course, Nigel French explains the components that make a style guide—sometimes called a branding guidelines book. The course shows the importance of the style guide for maintaining logo integrity, a unified voice, and consistent use of typography, color, and imagery.
Topics include:
Understanding how style guides fit into the branding process
Who is a style guide for?
Formatting the guide
Deciding what to include
Identifying your position statement and voice
Working with logos and typography
Formalizing brand colors
Working with images
| torrent name | size | uploader | age | seed | leech |
|---|---|---|---|---|---|
| 162.7 MB | NepsterJay | 11 years | 0 | 1 | |
| 129.94 MB | doduykhuong | 13 years | 0 | 1 | |
| 314.55 MB | yTSa6 | 13 years | 0 | 1 |
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