| 001 The ARMM model-en.srt | 6.2 KB | ||
| 001 The ARMM model.mp4 | 72.5 MB | ||
| 002 A is for attention-en.srt | 11.7 KB | ||
| 002 A is for attention.mp4 | 24.8 MB | ||
| 003 R is for response-en.srt | 12.4 KB | ||
| 003 R is for response.mp4 | 23.6 MB | ||
| 004 M is for meaning-en.srt | 12.7 KB | ||
| 004 M is for meaning.mp4 | 22.1 MB | ||
| 005 M is for memory-en.srt | 11.5 KB | ||
| 005 M is for memory.mp4 | 21 MB | ||
| 006 ARMMed and dangerous-en.srt | 8.8 KB | ||
| 006 ARMMed and dangerous.mp4 | 16.4 MB |
The Science of Logo Design
TILL SEPTEMBER 2018
Logo design requires artistry, but did you know your logos can also benefit from science? In this course, William Lidwell introduces the whys behind well-known guidelines, and even debunks a few outdated design myths along the way. He reviews the four principles that make a logo ARMM'd for use: attention, response, meaning, and memory. By using these tips, you can bring scientific rigor to your logos, and start designing on evidence—not industry hearsay.
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