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Lynda - The Science of Sales with Jeff Bloomfield

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Added 11 years ago by 2boweb in Other
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Lynda - The Science of Sales with Jeff Bloomfield (Size: 527.22 MB)
  01. Introduction
  01_01-Welcome.mp4 11.43 MB
  02. The Science of Trust
  02_01-Transactional vs. relational selling.mp4 31.51 MB
  02_02-The trust continuum.mp4 29.29 MB
  02_03-The trust matrix.mp4 34.8 MB
  02_04-The brain chemistry of trust.mp4 43.92 MB
  02_05-The trust disconnectors.mp4 39.23 MB
  03. The Secrets of the Buying Brain
  03_01-The threelayered brain.mp4 44.55 MB
  03_02-The five neuroelements.mp4 48.69 MB
  04. The Ultimate CustomerEngagement Model
  04_01-Create connection The my why story.mp4 44.08 MB
  04_02-Consultative qualifying The four Is.mp4 38.56 MB
  04_03-Establishing credibility The company story.mp4 36.41 MB
  04_04-Solving the problem.mp4 36.62 MB
  04_05-Handling any objection.mp4 42.5 MB
  04_06-Trusted advisors dont close.mp4 31.22 MB
  05. Conclusion
  05_01-Next steps.mp4 14.42 MB

Description


Lynda - The Science of Sales with Jeff Bloomfield

Subjects: Business, Marketing,

1h 0m Appropriate for all Feb 11, 2015 | Uploaded in Feb 26, 2015 Via Webcentara

Image
Trust lies at the foundation of all sales. In this course, former Genentech senior leader and Braintrust founder Jeff Bloomfield taps the world of neuroscience to explain the science of trust and help you determine your own trustworthiness as a salesperson. He reveals the parts of the brain that are triggered in the buying process, and provides a customer-engagement model that presents solutions in such a way that customers will close the sale themselves . . . every time. Gain a deeper appreciation of the human brain and a new way of communicating with your customer.

Topics include:

• Understanding the trust continuum and the trust matrix
• The three-layered brain and five neuro-elements
• Creating connections
• Establishing credibility
• Handling objections

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