Lynda - UX Research: Mobile Diary Studies

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Lynda - UX Research: Mobile Diary Studies (Size: 557.9 MB)
  0 182.7 KB
  01 - Analyzing your qualitative data.mp4 64.4 MB
  01 - Analyzing your qualitative data.srt 5.6 KB
  01 - Insights direct from your customer.mp4 28.9 MB
  1 106.2 KB
  01 - Building your market research tool kit.mp4 19.1 MB
  01 - Building your market research tool kit.srt 1.7 KB
  01 - Exploratory insights.mp4 60.5 MB
  01 - Exploratory insights.srt 5.4 KB
  01 - Insights direct from your customer.srt 2.3 KB
  01 - What is a mobile diary study.mp4 55.6 MB
  01 - What is a mobile diary study.srt 5.5 KB
  02 - Gathering data with text, video, or screenshots.mp4 45.4 MB
  02 - Gathering data with text, video, or screenshots.srt 5.2 KB
  02 - Linguistic and sentiment insights.mp4 55.3 MB
  02 - Linguistic and sentiment insights.srt 6 KB
  02 - What goes into your report.mp4 44.5 MB
  02 - What goes into your report.srt 5.4 KB
  02 - What you should know.mp4 9.6 MB
  02 - What you should know.srt 819.2 B
  2 3.3 KB
  3 121.2 KB
  03 - Mapping a customer's journey.mp4 53.5 MB
  03 - Mapping a customer's journey.srt 4.2 KB
  04 - Moments of truth in the buying journey.mp4 53.5 MB
  04 - Moments of truth in the buying journey.srt 3.7 KB
  4 177.8 KB
  5 251.8 KB
  05 - Behavioral-based customer segmentation.mp4 66.3 MB
  05 - Behavioral-based customer segmentation.srt 5.5 KB
  TutsNode.com.txt 102.4 B
  6 17 KB
  7 74.5 KB
  8 39.8 KB
  9 119.4 KB
  10 160.7 KB
  ▲ 36 total files

Description


Description

Studying your customers’ experience—especially as they interact with your product or brand in the context of their lives—leads to discoveries that help you make strong business, product, and UX decisions. In this course, learn how to capture snapshots of the moments that matter by conducting mobile diary studies through text, screen recording, or selfie videos. Sarah Weise explains this qualitative research technique to gather real-life data from customers in a way that will meet your UX or market research goals. Using data gathered in mobile diary studies, you can make value-based decisions by mapping a customer’s journey, identifying buyer touch points, understanding how to segment your audience, conducting exploratory research, and more. By the end of this course, you’ll be ready to perform mobile diary studies that result in actionable and meaningful insights.

Released 4/29/2021

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