Lynda – Content Marketing: Blogs

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Lynda – Content Marketing: Blogs (Size: 160.12 MB)
  001 Welcome.mp4 8.69 MB
  002 Defining and understanding the importance of blogging for your business.mp4 3.17 MB
  003 Understanding the benefits of blogging.mp4 5.85 MB
  004 Choosing a blogging platform.mp4 9.45 MB
  005 Designing your ideal blog.mp4 15.47 MB
  006 Determining your content cadence and mix.mp4 14.57 MB
  007 Leveraging internal and external blog contributors.mp4 16.89 MB
  008 Writing a blog post.mp4 12.67 MB
  009 Choosing your blog images.mp4 8.91 MB
  010 Loading a blog into WordPress.mp4 29.75 MB
  011 Promoting your blog.mp4 9.79 MB
  012 Leveraging influencers.mp4 9.54 MB
  013 Measuring your blog.mp4 9.35 MB
  014 Next steps.mp4 6 MB

Description


Lynda – Content Marketing: Blogs

Content Marketing is a series of courses designed to help marketers think differently about content and its potential to elevate your brand in a crowded marketing landscape. This installment focuses on blogs, which provide a different avenue for reaching customers online. Are you a business that needs to start a blog from scratch? Dayna Rothman, senior marketer at Marketo, shows how to choose a blogging platform and design your first blog. Then she dives into creating content that will drive conversions—writing on your own or with inside and outside contributors. Finally, she explains how to promote your blog and measure the impact of your marketing efforts. Start now and learn how to connect with customers and market your business online with great blog content

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