[MASTERCLASS] DAVID AXELROD AND KARL ROVE TEACH CAMPAIGN STRATEGY AND MESSAGING
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Files
| 01 Introduction.mp4 | 92.5 MB | ||
| 01 Introduction.srt | 13.4 KB | ||
| 02 Starting a Campaign.mp4 | 67.4 MB | ||
| 02 Starting a Campaign.srt | 12.6 KB | ||
| 03 Assessing Your Candidate.mp4 | 233.8 MB | ||
| 03 Assessing Your Candidate.srt | 22.5 KB | ||
| 04 Researching Your Opponent.mp4 | 285.9 MB | ||
| 04 Researching Your Opponent.srt | 17 KB | ||
| 05 Working on a Campaign.mp4 | 209.5 MB | ||
| 05 Working on a Campaign.srt | 22.3 KB | ||
| 06 The Campaign Plan.mp4 | 136.6 MB | ||
| 06 The Campaign Plan.srt | 15.9 KB | ||
| 07 Understanding the Electorate and Targeting Voters.mp4 | 446.4 MB | ||
| 07 Understanding the Electorate and Targeting Voters.srt | 27.5 KB | ||
| 08 Polling and Focus Groups.mp4 | 630.4 MB | ||
| 08 Polling and Focus Groups.srt | 35.1 KB | ||
| 09 Budgeting and Fundraising.mp4 | 552.9 MB | ||
| 09 Budgeting and Fundraising.srt | 35 KB | ||
| 10 The Campaign Message.mp4 | 496.8 MB | ||
| 10 The Campaign Message.srt | 27.6 KB | ||
| 11 Campaign Messaging Case Study.mp4 | 405.9 MB | ||
| 11 Campaign Messaging Case Study.srt | 32.9 KB | ||
| 12 Public Appearances.mp4 | 210.5 MB | ||
| 12 Public Appearances.srt | 18.6 KB | ||
| 13 Getting Your Message Out.mp4 | 84.1 MB | ||
| 13 Getting Your Message Out.srt | 14.1 KB | ||
| 14 Harnessing Social Media.mp4 | 173.2 MB | ||
| 14 Harnessing Social Media.srt | 17.7 KB | ||
| 15 Direct Mail.mp4 | 264.1 MB | ||
| 15 Direct Mail.srt | 16.6 KB | ||
| 16 Slogans and Logos.mp4 | 209.6 MB | ||
| 16 Slogans and Logos.srt | 10.2 KB | ||
| 17 Supporting Your Candidate.mp4 | 181 MB | ||
| 17 Supporting Your Candidate.srt | 20.6 KB | ||
| 18 Mobilizing Volunteers.mp4 | 411 MB | ||
| 18 Mobilizing Volunteers.srt | 24.2 KB | ||
| 19 Debates.mp4 | 444.8 MB | ||
| 19 Debates.srt | 32.3 KB | ||
| 20 Keeping the Campaign on Track.mp4 | 544.5 MB | ||
| 20 Keeping the Campaign on Track.srt | 28.6 KB | ||
| 21 Identifying Influencers.mp4 | 197.3 MB | ||
| 21 Identifying Influencers.srt | 23.5 KB | ||
| 22 The End of the Race.mp4 | 445.9 MB | ||
| 22 The End of the Race.srt | 26.4 KB | ||
| 23 The Current State of Politics.mp4 | 249 MB | ||
| 23 The Current State of Politics.srt | 44.3 KB | ||
| 24 Parting Words.mp4 | 31.8 MB | ||
| 24 Parting Words.srt | 5.3 KB | ||
| Cover.jpg?042148 | 151.2 KB | ||
| Discuss.FTUForum.com.url | 307.2 B | ||
| FTUApps.com.url | 204.8 B | ||
| FTUForum.com.url | 307.2 B | ||
| FreeCoursesOnline.Me.url | 307.2 B | ||
| How you can help Team-FTU.txt | 204.8 B | ||
| ▲ 54 total files | |||
Description
24 Lessons
Renowned presidential campaign strategists David Axelrod and Karl Rove reveal what goes into effective political strategy and messaging.
What it takes to win elections
David Axelrod and Karl Rove reach across the aisle to offer an inside look at winning campaign strategies. The respective architects of Barack Obama’s and George W. Bush’s historic election victories teach how to develop a campaign platform and reach an audience with consistent messaging. Find the inspiration and tools to get involved at any level, or simply become a more informed, engaged citizen.
24 LESSONS
Campaign strategists behind the Barack Obama and George W. Bush election victories teach how to run a winning campaign and find your voice in politics.
CAMPAIGN STRATEGY PRIMER
A downloadable booklet accompanies the class with a glossary, reading list, and supplemental information.
OFFICE HOURS
Upload videos to get feedback from the class. David and Karl will also critique select student work
Size: 6.84G
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