My Life in Advertising and Scientific Advertising - Claude C. Hopkins

Category: Autobiography & Biographies, Business
Language: English
Keywords: Biography Business Copywriting Marketing Memoir Money Writing

Written by Claude C. Hopkins
Read by Jason Macoi
Format: MP3
Bitrate: 64 Kbps

My Life in Advertising is an autobiography detailing the life of advertising genius Claude C. Hopkins (author of the business classic Scientific Advertising).

This audiobook is not written as a personal history, but as a business story. The chief object behind every section is to offer helpful suggestions to those who will follow his advice. As practical as it is interesting, My Life in Advertising is a must-listen audiobook for anyone wanting to understand the secrets of how to sell. Many of his strategies and techniques still apply today, even for internet marketing.