| 1 - Welcome, Goals, Expectations, How To Use Accelerator.mp4 | 579.4 MB | ||
| 10 - The Million Dollar Action Flow.mp4 | 816.3 MB | ||
| 10_-_Engineering_Method.mp4 | 190.7 MB | ||
| 11_-_Collecting_Case_Studies.mp4 | 141 MB | ||
| 1_-_The Value Of The Business and The North Star + Links To Assets.mp4 | 607.2 MB | ||
| 2 - Texts Referenced.mp4 | 124.6 MB | ||
| 2-_Defining_The_Variables_and_Solving_Order.mp4 | 339.2 MB | ||
| 3 - The Energy It Takes to Turn A Cold Prospect Into A Hot Buyer.mp4 | 88 MB | ||
| 3-_The_Niche_Explained.mp4 | 866.8 MB | ||
| 4 - Introduction To Sales Funnels.mp4 | 537.3 MB | ||
| 4_-Niche_Validation.mp4 | 1.3 GB | ||
| 5 - Types Of Content Explained - Asset Outline and Sequence.mp4 | 263.1 MB | ||
| 5_-_The_Report_Method.mp4 | 491.1 MB | ||
| 6 - Example Of A Paid Traffic Inside Sales Funnel.mp4 | 163.7 MB | ||
| 6_-_Transformation_Explained.mp4 | 362.8 MB | ||
| 7 - Example Of An Outbound Prospecting Sales Funnel.mp4 | 104 MB | ||
| 8 - Example Of An Organic Inside Sales Funnel And Multi-Step Automated Funnel.mp4 | 100.4 MB | ||
| 8_-_Mechanisms_Explained.mp4 | 308.9 MB | ||
| 9 - How To Pick Your Sales Funnel Using The Business Unit Case Mode.mp4 | 382.1 MB | ||
| 9-_The_Mock_Up_Method.mp4 | 308.9 MB | ||
| A Day In The Life of A Salesperson.mp4 | 88.1 MB | ||
| A1-A4.mp4 | 509.8 MB | ||
| Advanced Sales Training - Becoming and Staying A Million-Dollar-Producer.docx | 271.7 KB | ||
| Advertising Fundamentals and Game Plans.mp4 | 1.6 GB | ||
| Advertising Lessons With David Ogilvy.mp4 | 497.5 MB | ||
| B1.mp4 | 266 MB | ||
| B2 Qualification.mp4 | 477.6 MB | ||
| B3-C4.mp4 | 603 MB | ||
| Blanketing + Spearing Method Walkthrough.mp4 | 487.2 MB | ||
| Blog Copywriting Document.xlsx | 7.6 KB | ||
| Building Your Ads.mp4 | 299 MB | ||
| Building Your Retargeting Campaigns.mp4 | 1.5 GB | ||
| Building_and_Embedding_Questionnaires.mp4 | 149.9 MB | ||
| Business Unit Case - Spreadsheet.xlsx | 24.2 KB | ||
| Conducting Morning Meetings.mp4 | 104.5 MB | ||
| Copywriting Formula Explained.mp4 | 706.6 MB | ||
| Copywriting Formula Overview.mp4 | 234.7 MB | ||
| Creating Cold Traffic Audiences.mp4 | 1.4 GB | ||
| Creating Leads In CRM and Sending Slack Notifications.mp4 | 177.7 MB | ||
| Creating Opportunities With Zapier.mp4 | 194.9 MB | ||
| Creating Winning Ads.mp4 | 1.3 GB | ||
| Creating Your CRM Email Templates.mp4 | 209 MB | ||
| Creating Your Cold Traffic Testing Audiences.mp4 | 386.6 MB | ||
| Creating Your Dark Post Ads.mp4 | 361 MB | ||
| D1-D2 - Pitching Features.mp4 | 269.8 MB | ||
| Demo Your Product For Reps.mp4 | 33.7 MB | ||
| Discord Community.url | 102 B | ||
| Docusite Cold Calling Script.docx | 7.6 KB | ||
| E1-F5 - Closing, Deposit Strategy, Looping.mp4 | 1.5 GB | ||
| Educating Reps On Comp. Plan.mp4 | 68.2 MB | ||
| Educating Reps On Problem and Market.mp4 | 76.2 MB | ||
| Educating Reps On Sales Funnels.mp4 | 56.3 MB | ||
| Email Marketing Overview.mp4 | 141.5 MB | ||
| Funnel Flows and Redirects.mp4 | 138.2 MB | ||
| Funnel From A Bird's Eye View (Theory of General Relativity).mp4 | 345 MB | ||
| G1-G8.mp4 | 832 MB | ||
| Gathering Team Story and Planning Your Assets.mp4 | 192.1 MB | ||
| Getting Your Reps on Their First Demo.mp4 | 56.5 MB | ||
| Giving Reps Fundamental Sales Training.mp4 | 28.7 MB | ||
| Giving Your Reps Training Exam.mp4 | 49.4 MB | ||
| Going Live With Your FB Campaigns.mp4 | 277.9 MB | ||
| H1-Finish.mp4 | 336.3 MB | ||
| Hiring Strategy Overview.mp4 | 100.5 MB | ||
| Home Page Anatomy.mp4 | 132.6 MB | ||
| Homepage Overview.mp4 | 212.3 MB | ||
| How To Build A Business LinkedIn Page.mp4 | 185.5 MB | ||
| How To Build A Personal LinkedIn Profile.mp4 | 290.3 MB | ||
| How To Build Your Pages.mp4 | 179.5 MB | ||
| How To Build or Provide Something People Really Want.mp4 | 251.5 MB | ||
| How To Craft A Video Sales Letter (Example Workshop).mp4 | 1.8 GB | ||
| How To Duplicate Outbound Prospecting and Hire An SDR.mp4 | 1 GB | ||
| How To Interview Candidates.mp4 | 196.7 MB | ||
| How To Screen Resumes For Champs.mp4 | 320.5 MB | ||
| How To Send Offers.mp4 | 66.1 MB | ||
| How To Set Up Your Email Automation.mp4 | 465 MB | ||
| How To Write a Job Posting That Converts.mp4 | 122.2 MB | ||
| How To Write and Launch Your Campaigns (Using LinkedHelper).mp4 | 210.3 MB | ||
| How to Collect LinkedIn Prospects (Using LinkedHelper).mp4 | 115.1 MB | ||
| How to Collect Payments.mp4 | 461.6 MB | ||
| How to Find and Validate Emails.mp4 | 308.1 MB | ||
| Interlude With Eugene M. Schwartz.mp4 | 173.3 MB | ||
| Intro + Checklist.mp4 | 26.8 MB | ||
| Introduction (Links To Docs).mp4 | 599.9 MB | ||
| Introduction To Blanketing + Spearing With LinkedIn and Cold Em.mp4 | 231 MB | ||
| Introduction To Blanketing + Spearing With LinkedIn and Cold.mp4 | 231 MB | ||
| Introduction To Crafting Video Sales Letters.mp4 | 523.5 MB | ||
| Introduction To Foundational Copywriting.mp4 | 461.3 MB | ||
| Introduction To LinkedIn Spearing Method.mp4 | 241.3 MB | ||
| Introduction To Status Deltas.mp4 | 642.7 MB | ||
| Launching And Troubleshooting Your Campaigns.mp4 | 291.1 MB | ||
| Launching Your Cold Facebook Campaigns.mp4 | 761.2 MB | ||
| LinkedIn KPIs and Troubleshooting (Using LinkedHelper).mp4 | 146.9 MB | ||
| LinkedIn Messages (execs and biz owners).docx | 6.7 KB | ||
| LinkedIn Spearing Method Walkthrough And Examples.mp4 | 754.8 MB | ||
| Mapping Out Your Social Proof.mp4 | 83 MB | ||
| Mastering Tonality In Your Script.mp4 | 190.3 MB | ||
| Mechanics Of Trapping.mp4 | 96.8 MB | ||
| Mechanics of Closing and Looping + QandA.mp4 | 894.1 MB | ||
| Mechanics of Pitching Features + Benefits +Results + Proof.mp4 | 191.5 MB | ||
| Mechanics of Qualification.mp4 | 406.3 MB | ||
| Mid-Funnel and Bottom Of The Funnel Assets.mp4 | 227.4 MB | ||
| Opt-In Page Anatomy and Overview.mp4 | 261.1 MB | ||
| Outbound LinkedIn Prospecting Overview.mp4 | 100.7 MB | ||
| Outbound Prospecting Checklist.mp4 | 193.4 MB | ||
| Outbound Prospecting Messages And Cheat Sheet.docx | 11.4 KB | ||
| Outbound Prospecting Overview.mp4 | 183.1 MB | ||
| Outbound Prospecting Using LinkedIn (Using Jetbuzz).mp4 | 1.5 GB | ||
| Page Types and Purposes.mp4 | 423.7 MB | ||
| Picking The Lock and Troubleshooting.mp4 | 310.2 MB | ||
| Pimpmymoney.net.url | 102 B | ||
| Preliminary Research.mp4 | 203.3 MB | ||
| Presenting Evidence and Collecting Case Studies.mp4 | 466.8 MB | ||
| Presenting Your Offer and Determining Price.mp4 | 338.9 MB | ||
| Problems To Expect As You Scale Up.mp4 | 440.9 MB | ||
| Producing and Hosting VSL + Webinars.mp4 | 232.2 MB | ||
| Publishing Benefits and Results.mp4 | 59.7 MB | ||
| Publishing Curiosity Hooks.mp4 | 92.9 MB | ||
| Publishing Features.mp4 | 231.3 MB | ||
| Publishing Offer and Pricing.mp4 | 57 MB | ||
| Publishing Social Proof And Credibility.mp4 | 49.5 MB | ||
| Publishing Team.mp4 | 37.8 MB | ||
| Publishing Thank-You Pages.mp4 | 39.5 MB | ||
| Publishing Your CTA or Booking Form.mp4 | 60.1 MB | ||
| Publishing Your Footer.mp4 | 15.2 MB | ||
| Publishing Your Q and A.mp4 | 176.3 MB | ||
| Questionnaire_Zap_Walkthrough.mp4 | 21.7 MB | ||
| ROI Justification.mp4 | 296.5 MB | ||
| Read Me.txt | 716 B | ||
| Real Results.mp4 | 89.7 MB | ||
| Sales Meetings and Tracking.mp4 | 183.5 MB | ||
| Sales Team Ramping Calendar_.xlsx | 32.8 KB | ||
| Sales Team Tracking Spreadsheet_.xlsx | 47.4 KB | ||
| Sales+Booking Page Anatomy Overview.mp4 | 227.9 MB | ||
| Sales-Marketing Interdependence and Docs Needed.mp4 | 502.2 MB | ||
| Salesprocess.io Action Plan.docx | 298.9 KB | ||
| Salesprocess.io Advertising Workbook (Request Access To View).xlsx | 22.4 KB | ||
| Salesprocess.io Email Marketing Workbook_.xlsx | 7.1 KB | ||
| Salesprocess.io General Sales Agreement - Base + Commission_.docx | 15.7 KB | ||
| Salesprocess.io General Sales Agreement_.docx | 16 KB | ||
| Script Extra Goodies.mp4 | 299.8 MB | ||
| Setting Up Facebook Ad Accounts, Pages, Custom Conversions+Audiences.mp4 | 495.3 MB | ||
| Setting Up Smart Lists.mp4 | 159.9 MB | ||
| Setting Up Your CRM.mp4 | 56.4 MB | ||
| Setting Up Your Facebook Account, Events, And Page.mp4 | 535.6 MB | ||
| Setting_LinkedIn_Business_Page_Custom_Conversions_And_Ad_Account.mp4 | 61.3 MB | ||
| Setting_Up_Active_Campaign_And_Segmenting_Lists.mp4 | 32.2 MB | ||
| Setting_Up_And_Integrating_Opt-Ins._Sumo_and_Clickfunnel_Examples.mp4 | 111.5 MB | ||
| Setting_Up_Facebook_Advertising_Account_Profile_and_Pixel_and_Custom_Events.mp4 | 115.1 MB | ||
| Setting_Up_Google_Analytics_And_Defining_Goals.mp4 | 29.3 MB | ||
| Strategies On Handling Onboarding.mp4 | 274.9 MB | ||
| Teaching Your Reps The Script And Process.mp4 | 106.9 MB | ||
| Telegram Channel for Business Courses.url | 102 B | ||
| The Anatomy Of A Case Study+Testimonial.mp4 | 133.4 MB | ||
| The Anatomy of A High-Converting Headline.mp4 | 186.6 MB | ||
| The Benefits and Results of Using a Lethal Script.mp4 | 258 MB | ||
| The Foundational Copywriting Spreadsheet, Defining Niches, Problems, And Claims.mp4 | 543.9 MB | ||
| The Island Hopping Analogy.mp4 | 170.3 MB | ||
| The Math Behind Upselling and Downselling (80-20 Principle).mp4 | 511 MB | ||
| The Mechanics of The Intro.mp4 | 118.9 MB | ||
| The Script Component Overview.mp4 | 201.4 MB | ||
| Tonality and Body Language.mp4 | 507.7 MB | ||
| Tracking Sales and Marketing Metrics and Determining Cost Per Acquisition.mp4 | 173.5 MB | ||
| Training Calendar.mp4 | 944.4 MB | ||
| Training and Ramping Overview.mp4 | 294.2 MB | ||
| Transition Into Pitch.mp4 | 36 MB | ||
| Understanding Your KPIs.mp4 | 20.9 MB | ||
| Upsell, Crossell Modelling.xlsx | 4.7 KB | ||
| Using Blog Articles To Generate Leads and Build Credibility.mp4 | 169.9 MB | ||
| Using The Workbook To Plan Your Pages.mp4 | 46.4 MB | ||
| VSL Template.pptx | 101.9 KB | ||
| Week 1 - SalesProcess.io Foundational Copywriting - Niche_Message_Offer Workbook_.xlsx | 18.1 KB | ||
| Week 1_ Case Study Interview Questions.docx | 6.8 KB | ||
| Week 2 - Salesprocess.io Booking Page_Sales page Workbook.xlsx | 11.2 KB | ||
| Week 2 - Salesprocess.io Opt-Page Template.xlsx | 5.8 KB | ||
| Week 3 - Salesprocess.io Email Marketing Workbook_.xlsx | 7.1 KB | ||
| Week 4 - Salesprocess.io Master Sales Script Template_.docx | 303.7 KB | ||
| Week 5 - CRM Email Templates.docx | 7.4 KB | ||
| Week 6 - Hiring Templates.docx | 7.1 KB | ||
| Writing Your Outbound Emails.mp4 | 283.6 MB | ||
| ▲ 193 total files | |||
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Description
Quote:
"We had just raised $1,100,000 in seed financing, we had a good product, a great market, and some beta customers. We needed to get the product in the hands of more people and achieve scale. However, our message wasn't resonating. We had enterprise deals in the pipeline, but they were taking longer than expected to close. We tried selling direct, but we were unable to get success. We needed to get to our first million ASAP. We were referred to Nick by one of our board members, and we decided to start working with him to build out our sales funnel. He helped with messaging, sales scripts, ads, landing pages, comp. structure, CRM integration, hiring, investor decks, financial forecasts and analysis, capital allocation, channel partner agreements and the customer success process. The results were incredible. Within 12 months, we grew to over $1M annual recurring revenue. The funnel worked and it was profitable. Because we had traction, we were able to close larger enterprise deals and sign healthy channel partner agreements. We are now cash flow positive and growing fast using the systems Nick helped build. Nick continues to consult with us." Kevin Mulhern, Founder and CEO of AdvisorStream
Story:
State 1: $0, burning cash, a few months of runway
State 2: $1M ARR, then $5M ARR, investors happy
Time Frame: $0-$1M in 12 months, $1M-$5M in 24 months
Kevin is the CEO of AdvisorStream, a Toronto-based fin-tech startup that specializes in empowering financial advisors with content marketing. He raised a little bit of money (~$1M) and spent a few years developing a rock-solid thesis that demonstrated the relationship between an advisor's content quality that advisor's AUM. Upon completing initial product development, he had his first few raving testimonials and solid case studies, but no formal, repeatable sales process... yet. He was eager to get his valuable solution into the hands of more advisors, and we didn't blame him. The product was excellent. He started working with us, and within one month, the construction of the sales pages, marketing collateral, sales scripts, outbound prospecting messages, and ads were completed. We helped him hire and train four salespeople and install a full customer success department. Within 12 months, AdvisorStream grew from a few paying customers to $1M ARR. Kevin and his investors were delighted with these results. He used the initial momentum to develop his solution further so he could sell into large enterprises and banks. He shot us an email not too long ago that only read "Hey, you can change your website. We are at $5M ARR."
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