SkillShare | Google Ads MasterClass 2021 – All Campaign Creations & Features [FCO]

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Created by : Tanmoy Das
Language : English
Released : 2021
Duration : 10h 4m
Course Source : https://www.skillshare.com/classes/Google-Ads-MasterClass-2021-All-Campaign-Creations-Features/237702112

Description

Hi Guys,

Welcome to my Google Ads MasterClass 2021!

In my course you will learn everything about Google Ads. I have created video lessons on every campaign and every feature of Google Ads. You will get to see the real practical implementation of how to create each and every campaign and how to use every feature of this product.

This is the most detailed course on Google Ads you will ever find on the internet. I have created different sections based on different topics of Google Ads and in each section, I have gone in-depth into explaining the concept of the each feature and how to practically implement it in Google Ads.

This course will give you a 100% understanding of Google Ads and after going through this course you will be capable of applying these concepts in building your own online business or handling Google Ads accounts of your clients.

For your convenience I am mentioning some of the crucial topics I cover in this course below:

- Search Campaign

- Display Campaign - Standard, Smart Display

- Discovery Campaign

- Remarketing Campaign

- Shared Library

- Smart Campaign

- Video Campaign

- App Campaign

- Brand Campaign

- Conversion Tracking

- Bidding Strategies

- Audience Targeting

- Ad Creation - RSA, RDA, Call Ad, Discovery Ad, DSA

- Keyword Planner, Performance Planner

- Scripts, Rules, Ad Customizer, Page Feed

I hope and wish that after going through this course you're satisfied with the learning and you come out as an excellent PPC expert!

Happy learning guys!

Hands-on Class Project

Assignment:

Open a Google Ads account on this website - https://ads.google.com/home/

Instructions:

1. Search

• Create a Search Campaign
• Create 2 Ad Groups
• Create 3 Responsive Search Ads in each ad group
• Add 10 Keywords
• Add 5 Negative Keywords

2. Keywords

• Add 10 keywords Keyword Planner Tool to the search campaign.
• Apply phrase match and exact match to 10 keywords
• Apply exact match to 5 negative keywords

3. Display

• Create a Standard Display Campaign
• Create 2 Ad Groups
• Create 3 Responsive Display Ads in each ad group
• Add Audience Targeting - Affinity, In-Market, Detailed Demographics, Life Events, Demographics
• Add Content targeting - Topic, Placement, Display Keywords

4. Shopping

• Create a Shopping Campaign
• Create a Google Merchant Center Account
• Upload product details and link to Google Ads
• Create a shopping campaign in Google Ads

5. Video

• Create a Video Campaign
• Create 2 Ad Groups
• Create 3 Instream Video Ads in each ad group
• Add Audience Targeting - Affinity, In-Market, Detailed Demographics, Life Events, Demographics
• Add Content targeting - Topic, Placement, Display Keywords

6. Smart

• Create a Smart Campaign
• Create 1 Ad Group
• Create 1 text ad in the ad group
• Add 5 keyword themes in the ad group

7. Discovery

• Create a Discovery Campaign
• Create 2 Ad Groups in the campaign
• Create 3 Discovery Carousel Ads in each ad group
• Add Audience Targeting - Affinity, In-Market, Detailed Demographics, Life Events, Demographics

I have also shared a resource file in which you will get the Google support articles for all the Google ads terms. It will help to understand the product better.

Sharing your work:

Share your work by uploading it to the "Your Project" section. If you have any questions or need more tips, please let me know! I'm happy to help!

Best of Luck. :)

Covered Topics

• Marketing
• Business
• Digital Marketing
• Google Ads