SkillShare | Google Display Ads MasterClass 2021-All Campaigns & Features [FCO]

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Created by : Tanmoy Das
Language : English
Released : 2021
Duration : 1h 58m
Course Source : https://www.skillshare.com/classes/Google-Display-Ads-MasterClass-2021-All-Campaigns-Features/1251024694

Description

Hi Guys,

Welcome to my Google Ads Display MasterClass 2021!

In my course you will learn everything about Google Ads. I have created video lessons on every campaign and every feature of Google Ads. You will get to see the real practical implementation of how to create each and every campaign and how to use every feature of this product.

This is the most detailed course on Google Ads you will ever find on the internet. I have created different sections based on different topics of Google Ads and in each section, I have gone in-depth into explaining the concept of the each feature and how to practically implement it in Google Ads.

This course will give you a 100% understanding of Google Ads and after going through this course you will be capable of applying these concepts in building your own online business or handling Google Ads accounts of your clients.

For your convenience I am mentioning some of the crucial topics I cover in this course below:

- Google Ads Overview

- Background of Google Ads

- Ad Auction

- Ad Rank

- Quality Score

- Google Ads Account Structure

- Display Ads Overview

- Responsive Display Ad

- Discovery Ad

- Display Targeting

- Affinity

- In-Market

- Life Events

- Demographics

- Detailed Demographics

- Topic

- Placement

- Display Keywords

- Standard Display Campaign Creation

- Smart Display Campaign Creation

- Discovery Campaign Creation

- Remarketing Overview

- Display Remarketing Campaign Creation

I hope and wish that after going through this course you're satisfied with the learning and you come out as an excellent PPC expert!

Happy learning guys!

Hands-on Class Project

Assignment:

Open a Google Ads account on this website - https://ads.google.com/home/

Instructions:

1. Display

• Create a Standard Display Campaign
• Create 2 Ad Groups
• Create 3 Responsive Display Ads in each ad group
• Add Audience Targeting - Affinity, In-Market, Detailed Demographics, Life Events, Demographics
• Add Content targeting - Topic, Placement, Display Keywords

2. Remarketing

• Create a Display Remarketing Campaign
• Link the Audience List with the campaign

I have also shared a resource file in which you will get the Google support articles for all the Google ads terms. It will help to understand the product better.

Sharing your work:

Share your work by uploading it to the "Your Project" section. If you have any questions or need more tips, please let me know! I'm happy to help!

Best of Luck. :)

Covered Topics

• Marketing
• Business
• Advertising
• Search Engine Marketing
• SEM
• Google
• PPC
• Google Ads