Strategic Communications for PR, Social Media and Marketing 2022

Textbook in PDF format

Advertising and public relations are a subset under the umbrella of strategic communications, and the emergence of the Internet and social media.
Focuses and trains students how to persuade as well as inform.
Deals with the professional fields in strategic communication including advertising, public relations, media planning, brand strategy, digital marketing, social media management and creative production as well as political, health, and public communication with a strategic purpose