Strategy in the Digital Age - Mastering Digital Transformation (True PDF)

Strategy in the Digital Age: Mastering Digital Transformation (True PDF)



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English | 2023 | ISBN: 1503635198 | 194 Pages | PDF (True) | 7 MB

Digital transformation is much more than building a digital infrastructure to gather and process data. It is about understanding how digital technologies enable the creation of innovative services and products. It is about identifying new competitive positions and business models and thinking critically about how to both create and capture value. Strategy in the Digital Age directly engages these concerns and provides a comprehensive roadmap for planning a successful digital strategy and executing a digital transformation in organizations.