Super Mario: How Nintendo Conquered America - Jeff Ryan

Category: Business, History
Language: English

Written by Jeff Ryan
Read by Ray Porter
Format: M4B
Bitrate: 32 Kbps

The story of Nintendo’s rise and the beloved icon who made it possible.

Nintendo has continually set the standard for video-game innovation in America, starting in 1981 with a plucky hero who jumped over barrels to save a girl from an ape.

The saga of Mario, the portly plumber who became the most successful franchise in the history of gaming, has plot twists worthy of a video game. Jeff Ryan shares the story of how this quintessentially Japanese company found success in the American market. Lawsuits, Hollywood, die- hard fans, and face-offs with Sony and Microsoft are all part of the drama.

Find out about:

* Mario’s eccentric yet brilliant creator, Shigeru Miyamoto, who was tapped for the job because was considered expendable.

* Minoru Arakawa, the son-in-law of Nintendo’s imperious president, who bumbled his way to success.

* The unexpected approach that allowed Nintendo to reinvent itself as the gaming system for the non-gamer, especially now with the Wii.

Even those who can’t tell a Koopa from a Goomba will find this a fascinating story of striving, comeuppance, and redemption.