Title: Synectics - The Development of Creative Capacity
Author: William J. J. Gordon
Publisher: Collier Macmillan
Format: PDF
Copyright © 1961 by William J. J. Gordon
Library of Congress Catalog Card Number: 61-10237
Manufactured in the United States of America
First Collier Books Edition 1968
Fifth Printing 1973
Synectics: An exciting new method for developing creative solutions to the problems of business, science, the arts, and education.
This book is the exciting result of some fifteen years of experimentation in training creative capacity. It not only identifies the psychological processes involved in creativity but also explores the methods by which creative potential in individuals and groups can be stimulated and directed to the solution of specific problems.
Synectics theory, which holds that creative efficiency in people can be markedly increased if they understand the psychological process by which they operate, is effectively demonstrated in dozens of case studies of groups in actual problem-solving sessions.
With broad implications for the sciences, the arts, and education, Synectics has proven particularly meaningful and provocative to businessmen and executives, whose livelihood depends on the development of new ideas.
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