| JosephPine_2004_480.mp4 | 200.16 MB |
TEDTalks : What do consumers really want? - Joseph Pine (2004)
Customers want to feel what they buy is authentic, but "Mass Customization" author Joseph Pine says selling authenticity is tough because, well, there's no such thing. He talks about a few experiences that may be artificial but make millions anyway.
http://www.ted.com
Distributed under the Creative Commons license
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