Teach Yourself Google AdWords in 10 Minutes

Teach Yourself Google AdWords in 10 Minutes

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Bud E. Smith, "Teach Yourself Google AdWords in 10 Minutes"
English | ISBN: 067233545X | 2011 | 240 pages | PDF | 12 MB
Tips point out shortcuts and solutions

Cautions help you avoid common pitfalls

Notes provide additional information

Plain English definitions explain new terms
Identify goals, target markets, and demographics
Create your AdWords account and publish your first test ads
Write great ads and continually improve your copy
Schedule ads for the right times of day, days of the week, holidays, and seasons

Choose, fine-tune, and optimize keywords
Use AdWords to complement organic search engine optimization (SEO) campaigns
Use geotargeting and other advanced techniques
Control spending, manage cash flow, and reduce costs without impacting results
Troubleshoot your AdWords campaigns
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