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| The4PsinMarketing-Mix.pdf | 14.3 MB |
The 4Ps in Marketing-Mix : A German Perspective
https://CoursePig.com
English | 2021 | ISBN: 3830551029 | 258 Pages | True PDF | 14.3 MB
“The 4Ps in Marketing-Mix” are part of each marketer’s basic knowledge of the subject. Marketing expert Werner Pepels explains the individual instruments of the marketing mix
— Product policy (product marketing, performance mix and program design),
— Pricing policy (countervalue mix and effective pricing),
— Promotion policy (classical advertising, online media mix and non-classical advertising),
— Placing policy (distribution mix and sales operations).
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