The Back of the Napkin: Solving Problems and Selling Ideas with Pictures -Mantesh

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The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
Publisher: Portfolio Hardcover
Dan Roam
2008
Language: English
ISBN-10: 1591841992
ISBN-13: 978-1591841999
278 Pages
PDF
11.8 MB

The premise behind Roam's book is simple: anybody with a pen and a scrap of paper can use visual thinking to work through complex business ideas. Management consultant and lecturer Roam begins with a watershed moment: asked, at the last minute, to give a talk to top government officials, he sketched a diagram on a napkin. The clarity and power of that image allowed him to communicate directly with his audience. From this starting point, Roam has developed a remarkably comprehensive system of ideas