The Tao of Twitter by Mark Schaefer

The best-selling book on Twitter in the World!
The Tao of Twitter offers strategies, tactics, and time-savers for driving measurable marketing benefits on any personal or business Twitter account. You'll get hundreds of tips, examples, and easy-to-follow instructions that will help you increase influence, get relevant new followers, and discover measurable new business benefits. Whether you are an experienced Twitter user or just starting out, this beloved book has ideas you can use to improve your Twitter experience TODAY!