Tough Man, Tender Chicken by Mitzi Perdue (epub)(Nonfiction)

Tough Man, Tender Chicken by Mitzi Perdue (epub)(Nonfiction)
Author: Mitzi Perdue​
Full title: Tough Man, Tender Chicken: Business and Life Lessons from Frank Perdue​
Length: roughly 250–280 pages
Publication date: First published October 2014
Genre/Categories: Nonfiction; Biography; Business/leadership; Family business​

Written by his wife Mitzi, this biography‑cum‑business book traces Frank Perdue’s journey from a boy doing farm chores “so young he needed two hands to hold an egg” to the hard‑driving CEO who turned a small family farm into a vertically integrated poultry empire and a household brand via the famous “It takes a tough man to make a tender chicken” ads. Structured as short lessons rather than a straight chronological memoir, it mixes personal anecdotes, interviews with more than a hundred colleagues, and Frank’s own maxims to highlight his principles on quality, teaching employees, tolerating disagreement, branding, succession, and philanthropy, while acknowledging the toughness—and occasional abrasiveness—that came with his leadership style.