| 1 - AI and technology for CMOs - CMO 08 AI Marketing.pdf | 6.4 MB | ||
| 1 - AI and technology for CMOs.mp4 | 336.5 MB | ||
| 1 - Budget and ROMI money under control - CMO 04 ROMI.pdf | 4.2 MB | ||
| 1 - Budget and ROMI money under control.mp4 | 281.2 MB | ||
| 1 - CMO team structure, KPIs, and reporting - CMO 07 Team.pdf | 3.1 MB | ||
| 1 - CMO team structure, KPIs, and reporting.mp4 | 465.1 MB | ||
| 1 - Digital-маркетинг и performance-система - CMO 06 Digital.pdf | 3 MB | ||
| 1 - Digital-маркетинг и performance-система.mp4 | 446.1 MB | ||
| 1 - Market and competitor analysis - CMO 02 Diagnosis.pdf | 4.7 MB | ||
| 1 - Market and competitor analysis.mp4 | 284.1 MB | ||
| 1 - Marketing strategy for business objectives - CMO 03 Strategy.pdf | 5.4 MB | ||
| 1 - Marketing strategy for business objectives.mp4 | 406.7 MB | ||
| 1 - Product and brand from positioning to Brand Plan - CMO 05 Brand.pdf | 3.7 MB | ||
| 1 - Product and brand from positioning to Brand Plan.mp4 | 449.7 MB | ||
| 1 - The first 30 days of CMO quick audit and plan - CMO 01 First 30 days.pdf | 8.6 MB | ||
| 1 - The first 30 days of CMO quick audit and plan.mp4 | 405.3 MB | ||
| Bonus Resources.txt | 102.4 B | ||
| Get Bonus Downloads Here.url | 204.8 B | ||
| ▲ 18 total files | |||
CMO: Strategic Marketing Director [EN]
https://WebToolTip.com
Published 11/2025
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Language: English | Duration: 5h 27m | Size: 3.04 GB
Marketing strategy | CMO budget and metrics | Brand and digital | Marketing team | AI tools for growth
What you'll learn
Conduct a marketing audit within the first 30 days of the CMO's tenure and develop a clear action plan.
Conduct market, competitor, and unit economics analysis, turning insights into strategic decisions
Build a marketing strategy that is aligned with business goals and understood by the CEO/board
Apply key frameworks: 4P, STP, Ansoff, Customer Journey, strategy matrices
Create an annual marketing strategy and defend it before management
Develop value propositions and brand positioning, create a Brand Plan
Manage digital marketing: SEO, paid media, SMM, email, CRM, content marketing
Building performance marketing: attribution, optimization, funnel from lead to revenue
Manage budgets, calculate CAC, LTV, ROMI, CLV, and make decisions based on financial metrics
Create a Digital Dashboard and manage marketing through a system of metrics
Build the structure of the marketing department, assign roles and areas of responsibility
Manage the team, set KPIs, build reports, and interact with sales/product/CEO
Apply AI tools in marketing, automate processes, and build an AI Roadmap
Requirements
No special knowledge is required to get started — the course is also suitable for those who are just preparing to grow to the level of CMO.
Experience in marketing is desirable: digital, brand, product, performance, or communications.
It is beneficial to have basic analytical skills, data handling skills, and an understanding of marketing channels.
You need a computer or smartphone to view lessons and complete exercises.
The main requirement is the desire to move to a strategic level and manage marketing as a system.
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