| Bonus Resources.txt | 102.4 B | ||
| Get Bonus Downloads Here.url | 204.8 B | ||
| ~Get Your Files Here ! | |||
| 1 - Traffic source fields in GA4-BigQuery | |||
| 1. SQL Examples.url | 102.4 B | ||
| 1. Traffic Sources Workshop.pdf | 2.7 MB | ||
| 1. Traffic source fields in GA4-BigQuery.mp4 | 401 MB | ||
| 2 - Introduction to attribution models | |||
| 2. Introduction.mp4 | 50.8 MB | ||
| 3 - Setting up GA4 for attribution analysis | |||
| 4 - Sessionization in BigQuery | |||
| 10. Introduction.mp4 | 27.8 MB | ||
| 11. Session table description.mp4 | 246.7 MB | ||
| 12. Abiut UNNEST operator.url | 102.4 B | ||
| 12. About CONCAT function.url | 102.4 B | ||
| 12. About aggregate functions.url | 102.4 B | ||
| 12. About subqueries in BigQuery.url | 102.4 B | ||
| 12. Lesson 3 - Presentation.pdf | 768.6 KB | ||
| 12. Making a session table.mp4 | 172.1 MB | ||
| 12. Session table code example.url | 102.4 B | ||
| 5 - Attribution models First Click, Last Click | |||
| 13. Theoretical part.mp4 | 180.9 MB | ||
| 14. About IFNULL.url | 102.4 B | ||
| 14. About window functions with range.url | 102.4 B | ||
| 14. Last Click Attribution Query.url | 102.4 B | ||
| 14. Lesson 4 - Presentation.pdf | 655.4 KB | ||
| 14. Practical part.mp4 | 331.8 MB | ||
| 6 - Linear attribution model | |||
| 15. Introducrion.mp4 | 31.2 MB | ||
| 16. About ARRAY_AGG.url | 102.4 B | ||
| 16. Lesson 5 - Presentation.pdf | 343.3 KB | ||
| 16. Linear attribution form Luka Cempre.url | 102.4 B | ||
| 16. Linear attribution query.url | 102.4 B | ||
| 16. Practicing.mp4 | 296.3 MB | ||
| 7 - Attribution in Python | |||
| 17. Introduction.mp4 | 127.3 MB | ||
| 18. ARRAY_TO_STRING opeartor.url | 102.4 B | ||
| 18. About Anaconda and Python Installation.url | 102.4 B | ||
| 18. BigQuery API & Python.url | 102.4 B | ||
| 18. Lesson 6 - Presentation.pdf | 504.4 KB | ||
| 18. Practicing.mp4 | 308.3 MB | ||
| 18. Sequences SQL table.url | 102.4 B | ||
| 18. attr6.ipynb.bin | 51.3 KB | ||
| 5. Introduction.mp4 | 26.2 MB | ||
| 6. Dealing with attribution in GA4.mp4 | 189.9 MB | ||
| 7. Attribution setup in GA4.mp4 | 325.6 MB | ||
| 8. Attribution reports in GA4.mp4 | 131.2 MB | ||
| 9. BigQuery Attribution Checklist.url | 102.4 B | ||
| 9. Lesson 2 - Presentation.pdf | 253.2 KB | ||
| 9. Setting up GA4-BigQuery export.mp4 | 214.2 MB | ||
| 3. Introduction to attribution models.mp4 | 369.6 MB | ||
| 4. Attribution Calculating.mp4 | 363.3 MB | ||
| 4. Lesson 1 - Presentation.pdf | 928.4 KB |
Marketing Attribution in BigQuery
https://WebToolTip.com
Published 5/2026
Created by Alex Ignatenko
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz, 2 Ch
Level: Intermediate | Genre: eLearning | Language: English | Duration: 18 Lectures ( 3h 45m ) | Size: 3.71 GB
Master BigQuery attribution models with SQL & Python — from raw data to smarter marketing decisions.
What you'll learn
⚡ Learn how to interpret conversion data correctly
⚡ Work with attribution models in BigQuery
⚡ Become the expert who drives profit through data-driven decisions
⚡ Discover how to allocate budgets across channels efficiently
⚡ Master the nuances of building attribution models
⚡ Set up product metrics effectively
⚡ Measure how marketing impacts your key performance indicators
Requirements
❗ This isn’t just a coding course. It’s a career accelerator designed to bridge the gap between a Junior Analyst and a Marketing Data Lead
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| 559.6 MB | freecoursewb | 1 week | 16 | 9 | |
| 1.2 GB | freecoursewb | 1 week | 21 | 2 | |
| 3.7 GB | freecoursewb | 2 weeks | 14 | 6 | |
| 723.6 MB | freecoursewb | 2 weeks | 25 | 11 | |
| 2.9 GB | freecoursewb | 1 month | 7 | 5 |
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