| 001 Introduction to Action Copywriting Formulas.mp4 | 11.1 MB | ||
| 001 Introduction to Email Copywriting Formulas.mp4 | 8.9 MB | ||
| 001 Introduction to Exceptional Writing Deterrents.mp4 | 12.8 MB | ||
| 001 Introduction to Headline Copywriting Formulas.mp4 | 21.7 MB | ||
| 001 Introduction to Organizational Copywriting Formulas.mp4 | 8.4 MB | ||
| 001 Introduction to becoming an Exceptional Writer.mp4 | 13.3 MB | ||
| 001 Introduction to the Copywriting Sections of the Course.mp4 | 32 MB | ||
| 001 Introduction to the Exceptional Writing Journey.mp4 | 11.6 MB | ||
| 001 Introduction to the Keys to Exceptional Writing.mp4 | 14.6 MB | ||
| 001 Introduction to the Kind of Writing Styles that Suit Your Personality.mp4 | 56.5 MB | ||
| 001 Introduction to the Personal Journey of Writing.mp4 | 7.3 MB | ||
| 001 Q&A Introduction to Matthew Rolnick.mp4 | 64.4 MB | ||
| 001 Q&A Introduction to Renee Sylvestre-Williams.mp4 | 43.2 MB | ||
| 002 A Lackadaisical Attitude.mp4 | 19.3 MB | ||
| 002 Are you a Writer_.mp4 | 14.6 MB | ||
| 002 Don’t be Obsessed with Grammar.mp4 | 10.1 MB | ||
| 002 Importance of Reading.mp4 | 23 MB | ||
| 002 Matthew Rolnick_ Contributor and Council Member at Forbes.mp4 | 15 MB | ||
| 002 Meet Renee.mp4 | 20.3 MB | ||
| 002 Perspectives of the Exceptional Writer.mp4 | 8.2 MB | ||
| 002 The AIDA_ Attention, Interest, Desire, Action Formula.mp4 | 34.7 MB | ||
| 002 The Closet Writer.mp4 | 45.3 MB | ||
| 002 The Report Formula.mp4 | 36.2 MB | ||
| 002 The TPSC_ Text, Placement, Size, Color Formula.mp4 | 30.4 MB | ||
| 002 “Who Else Wants…_ Formula.mp4 | 23.5 MB | ||
| 003 Conquer the Art of Description.mp4 | 27.8 MB | ||
| 003 Define your Audience.mp4 | 25.9 MB | ||
| 003 Feeling Entitled.mp4 | 14.2 MB | ||
| 003 Matthew's role as VP of Sales at Yaymaker.mp4 | 17 MB | ||
| 003 Renee’s Hobbies and Interests.mp4 | 68 MB | ||
| 003 The Data Formula.mp4 | 17.3 MB | ||
| 003 The Elements Of An Offer Formula.mp4 | 35.3 MB | ||
| 003 The Eternal Writer.mp4 | 32.4 MB | ||
| 003 The PAS_ Problem, Agitate, Solution Formula.mp4 | 58.8 MB | ||
| 003 Worst Case Scenario.mp4 | 20.9 MB | ||
| 003 You’re an Observer of Life.mp4 | 14 MB | ||
| 003 “The Secret of..._ Formula.mp4 | 23.4 MB | ||
| 004 Don’t be a People Pleaser.mp4 | 19.5 MB | ||
| 004 Get Inspired.mp4 | 10.7 MB | ||
| 004 Limit Background Information.mp4 | 11 MB | ||
| 004 Matthew's main area of Focus as a Content Writer.mp4 | 7.4 MB | ||
| 004 Romanticizing the Writing Craft.mp4 | 19.9 MB | ||
| 004 The Evolution of Renee’s Work Life.mp4 | 15.9 MB | ||
| 004 The Hesitant Writer.mp4 | 35.9 MB | ||
| 004 The How-To Formula.mp4 | 43.1 MB | ||
| 004 The IDCA_ Interest, Desire, Conviction, Action Formula.mp4 | 42.6 MB | ||
| 004 The RAD_ Require, Acquire, Desire Formula.mp4 | 39.4 MB | ||
| 004 The “Method, Target and Benefit_ Formula.mp4 | 19.3 MB | ||
| 004 You’re Always Analyzing This…and That.mp4 | 21.8 MB | ||
| 005 Be Relatable.mp4 | 13.4 MB | ||
| 005 Fearing Marketing.mp4 | 22.4 MB | ||
| 005 Hooking your Reader, as a Writer.mp4 | 7.7 MB | ||
| 005 Renee’s Passion for Writing.mp4 | 166.6 MB | ||
| 005 The ACCA_ Awareness, Comprehension, Conviction, Action Formula.mp4 | 54.6 MB | ||
| 005 The Innovative Writer.mp4 | 28.1 MB | ||
| 005 The Inquiry Formula.mp4 | 8.1 MB | ||
| 005 The “I Want Button_ Formula.mp4 | 24.1 MB | ||
| 005 Write Daily.mp4 | 19.9 MB | ||
| 005 Writing is for an Audience of One.mp4 | 25.3 MB | ||
| 005 You Live to Write Another Day.mp4 | 25.7 MB | ||
| 005 “Little-Known Ways to…_ Formula.mp4 | 17.9 MB | ||
| 006 An Unreasonable Timeline.mp4 | 25.6 MB | ||
| 006 Content Strategy as a Career Path.mp4 | 31.8 MB | ||
| 006 Defining _Copywriting_.mp4 | 7.5 MB | ||
| 006 Rewrite.mp4 | 24.7 MB | ||
| 006 Take Risks.mp4 | 13 MB | ||
| 006 The AIDPPC_ Attention, Interest, Description, Persuasion, Proof, Close Formula.mp4 | 69.9 MB | ||
| 006 The Endorsement Formula.mp4 | 24.4 MB | ||
| 006 The Inspired Writer.mp4 | 28.3 MB | ||
| 006 The “Get...Formula”.mp4 | 19.6 MB | ||
| 006 Writing in your Own Voice is Crucial.mp4 | 13.8 MB | ||
| 006 You Have Doubts.mp4 | 18.1 MB | ||
| 006 “Get Rid of [Problem] Once and For All_ Formula.mp4 | 18.1 MB | ||
| 007 Challenge Yourself.mp4 | 28.2 MB | ||
| 007 Expecting an ‘Easy-Bake’ Outline.mp4 | 21 MB | ||
| 007 Persuasive Writing Tips for Selling.mp4 | 7.6 MB | ||
| 007 The AAPPA_ Attention, Advantage, Proof, Persuasion, Action Formula.mp4 | 90.5 MB | ||
| 007 The Implications of SEO and Keywords.mp4 | 22.6 MB | ||
| 007 The Literate Writer.mp4 | 31.5 MB | ||
| 007 The This_That Formula.mp4 | 5.6 MB | ||
| 007 Writing is Telepathic.mp4 | 9.4 MB | ||
| 007 You have an Ongoing Love Affair With Books.mp4 | 10.4 MB | ||
| 007 Your Own Created Space.mp4 | 15.5 MB | ||
| 007 “Here’s a Quick Way to [Solve a problem]_ Formula.mp4 | 25.5 MB | ||
| 008 Avoid Pretense.mp4 | 21.1 MB | ||
| 008 Be Serious.mp4 | 13.2 MB | ||
| 008 Examples of Effective Copy.mp4 | 37.1 MB | ||
| 008 How does a Writer go Viral_.mp4 | 17.8 MB | ||
| 008 The Logical Writer.mp4 | 26.2 MB | ||
| 008 The PPPP_ Picture, Promise, Prove, Push Formula.mp4 | 65.6 MB | ||
| 008 The Shorty Formula.mp4 | 5.5 MB | ||
| 008 Writer’s Envy.mp4 | 20.2 MB | ||
| 008 You’re a Lifelong Collector of Tales.mp4 | 20 MB | ||
| 008 “Now You Can Have_Do Something Desirable_Great Circumstance_ Formula.mp4 | 17 MB | ||
| 009 A Need for Approval.mp4 | 21.6 MB | ||
| 009 Building an Emotional Connection with the Reader.mp4 | 77.9 MB | ||
| 009 Ranking Content in Search Engines.mp4 | 32.8 MB | ||
| 009 Set Deadlines.mp4 | 9.9 MB | ||
| 009 The QUEST_ Qualify, Understand, Educate, Stimulate_Sell, Transition Formula.mp4 | 86.9 MB | ||
| 009 The Savvy Writer.mp4 | 36.5 MB | ||
| 009 The “[Do something] Like [World-class example]_ Formula.mp4 | 17.4 MB | ||
| 009 You Need Space.mp4 | 26.2 MB | ||
| 010 Defining a _Call-to-Action_.mp4 | 39.6 MB | ||
| 010 Download.html | 2.9 KB | ||
| 010 Getting Published.mp4 | 40.8 MB | ||
| 010 Re-Evaluate Your Work.mp4 | 18 MB | ||
| 010 The AICPBSAWN Formula.mp4 | 74.8 MB | ||
| 010 The “[Have a _Build a]... You Can Be Proud Of_ Formula.mp4 | 14.5 MB | ||
| 010 What Defines a Writer.mp4 | 19 MB | ||
| 011 Constancy or Committed.mp4 | 7.8 MB | ||
| 011 Feel Good and Be Good.mp4 | 7.5 MB | ||
| 011 Press Distribution (PR Web, PR Newswire).mp4 | 54.7 MB | ||
| 011 The PASTOR_ Problem, Amplify, Story, Transformation, Offer, Response Formula.mp4 | 57.8 MB | ||
| 011 The importance of a Headline and Examples.mp4 | 56.4 MB | ||
| 011 The “What Everybody Ought to Know About_______ Formula.mp4 | 17.7 MB | ||
| 012 Renee’s most Memorable Experiences.mp4 | 19 MB | ||
| 012 Tenacity and Determination.mp4 | 23.2 MB | ||
| 012 The FACE_ Familiar, Audience, Cost, Education Formula.mp4 | 51.7 MB | ||
| 012 The “[number] [item][persona] Will Love (Hint_ [statement])_ Formula.mp4 | 28.1 MB | ||
| 012 Tips on writing News Worthy articles.mp4 | 12.5 MB | ||
| 013 10 Keyword Formulas that Trigger a Response.mp4 | 27.2 MB | ||
| 013 Hunger and Passion.mp4 | 12.2 MB | ||
| 013 Renee’s Sources of Inspiration.mp4 | 14.5 MB | ||
| 013 The “How To [action] When [statement]_ [persona] Edition_ Formula.mp4 | 18.8 MB | ||
| 014 A Missive or Tenor.mp4 | 12.9 MB | ||
| 014 The “[persona]-Friendly Guide To [activity] (statement)_ Formula.mp4 | 21.3 MB | ||
| 014 Writing _Viral_ Content.mp4 | 58.9 MB | ||
| 014 Written vs. Video Content.mp4 | 28.3 MB | ||
| 015 Defining AIDA & Examples.mp4 | 74.6 MB | ||
| 015 The “Why I Got [action]_ Every [persona] Should Be Aware Of [statement]_ Formula.mp4 | 21.3 MB | ||
| 015 Thoughts on Paid Advertising.mp4 | 7.6 MB | ||
| 016 Components of Good Quality Web Content.mp4 | 28 MB | ||
| 016 Elements of an Offer with High Conversion Rates.mp4 | 42.3 MB | ||
| 016 The “[number] Ways To [action] Your [blank] Without Having To.._ Formula.mp4 | 32.8 MB | ||
| 017 Deciding on a Topic or Subject.mp4 | 18.4 MB | ||
| 017 The Effectiveness of Deep Discounts in Copy.mp4 | 19.5 MB | ||
| 017 The “[number] Signs [action] (Don’t Worry_ [statement])_ Formula.mp4 | 21.8 MB | ||
| 018 Defining Social Proof and Use Cases.mp4 | 59.2 MB | ||
| 018 Does Tone Matter_.mp4 | 49 MB | ||
| 018 The “[action] For [time] [result]_ Formula.mp4 | 16.8 MB | ||
| 019 Are CMS' effective_.mp4 | 14.8 MB | ||
| 019 The Concept of _Scarcity_ & _Urgency_ in Copy.mp4 | 30.3 MB | ||
| 019 The “Even The [persona] Can [action] [statement]_ Formula.mp4 | 19.4 MB | ||
| 020 Gauging Success.mp4 | 13.5 MB | ||
| 020 The “[power word] Your [persona] At [activity] [result]_ Formula.mp4 | 17.2 MB | ||
| 020 Using the _Storytelling_ Approach in Copy.mp4 | 42 MB | ||
| 021 How to Promote Content.mp4 | 25.1 MB | ||
| 021 The Importance of Building Reader Profiles.mp4 | 34.3 MB | ||
| 021 The _We [verb] [object]_ Here’s What We Learned_ Formula.mp4 | 23.4 MB | ||
| 022 Blog Post vs. Article.mp4 | 33.5 MB | ||
| 022 Building a Relationship in less than 200 Words.mp4 | 13.7 MB | ||
| 023 Content Writing vs. Copywriting.mp4 | 20.9 MB | ||
| 023 The _PAS_ Copywriting Formula - Problem, Agitate, Solution.mp4 | 27.6 MB | ||
| 024 Making Content Unique.mp4 | 32 MB | ||
| 024 The _IDCA_ Copywriting Formula - Interest, Desire, Conviction, Action.mp4 | 46.3 MB | ||
| 025 The _ACCA_ Copywriting Formula - Awareness, Comprehension, Conviction, Action.mp4 | 27.6 MB | ||
| 025 What is Writer’s Block_.mp4 | 97 MB | ||
| 026 Does Writing Get Repetitive_.mp4 | 61.6 MB | ||
| 026 The _FAB_ Copywriting Formula - Features, Advantages, Benefits.mp4 | 65.7 MB | ||
| 027 Renee’s Passion for Reading.mp4 | 97.9 MB | ||
| 027 The _4 P's_ Copywriting Formula - Promise, Picture, Proof, Push.mp4 | 33.6 MB | ||
| 028 Additional Writing Tips from Matthew Rolnick.mp4 | 196.2 MB | ||
| 028 What is “Storytelling”_.mp4 | 146.3 MB | ||
| 029 Mechanics of Strategy.mp4 | 110.3 MB | ||
| 030 Is Blogging Lucrative_.mp4 | 8.8 MB | ||
| 031 Renee’s Role as a Finance Columnist.mp4 | 84.8 MB | ||
| 032 Renee’s Professional Hurdles.mp4 | 46.2 MB | ||
| 033 Content Strategy for Big vs. Small Brands.mp4 | 49.2 MB | ||
| 034 Five Strengths and Weaknesses as a Content Strategist.mp4 | 81.3 MB | ||
| 035 Handling Feedback and Criticism.mp4 | 28.9 MB | ||
| 036 Working as Part of a Team vs. Independently.mp4 | 19.8 MB | ||
| 037 Introvert vs. Extrovert.mp4 | 28.1 MB | ||
| 038 Finding Inspiration for Content.mp4 | 20.6 MB | ||
| 039 Renee's Career Aspirations.mp4 | 26.6 MB | ||
| 040 Advice for Aspiring Writers.mp4 | 17.9 MB | ||
| 041 Going back in Time.mp4 | 29.3 MB | ||
| 042 Top Three Content Marketing Strategies for Long-term Growth.mp4 | 25.2 MB | ||
| 043 Thoughts on Google Trends.mp4 | 33.5 MB | ||
| 044 Targeting a Global Audience.mp4 | 27.4 MB | ||
| 045 Ethically Policing Social Media Content.mp4 | 35.8 MB | ||
| 046 Sparking Curiosity with the First Sentence.mp4 | 44.9 MB | ||
| 047 Thoughts on Infographics as the new King of Content.mp4 | 55.4 MB | ||
| 048 Social Media, Email. & SEO for Driving Sales.mp4 | 31.8 MB | ||
| 049 The Importance of Research before Publishing.mp4 | 43.6 MB | ||
| 050 Defining a Call-to-Action.mp4 | 16.6 MB | ||
| 051 Ideal Length for Content.mp4 | 53.4 MB | ||
| 052 10 Words that Trigger an Emotional Reaction.mp4 | 53.2 MB | ||
| 053 Importance of Crediting a Source.mp4 | 69 MB | ||
| Downloaded from 1337x.html | 512 B | ||
| ▲ 189 total files | |||
Knowledge should not be limited to those who can afford it or those willing to pay for it.
If you found this course useful and are financially stable please consider supporting the creators by buying the course :)
Persuasive Writing Ft. Two Forbes Contributors & Copywriters
Forbes Contributors Renee Sylvestre-Williams & Matthew Rolnick offer a Comprehensive Guide to Persuasive Copywriting
What you'll learn
* Discovering your Personal Journey as a Writer
* Discovering the Style of Writing that suits your Personality
* Keys to an Exceptional Writing Journey
* How to become an Exceptional Writer
* Keys to Exceptional Writing
* Exceptional Writing Deterrents
* Persuasive Copywriting Formulas
* 20+ Headline Copywriting Formulas
* Organizational Copywriting Formulas
* Action Copywriting Formulas
* Email Copywriting Formulas
* Successful Writing Tips from Matthew Rolnick - Forbes Council Member and Columnist
* Successful Writing Tips from Renee Sylvestre-Williams - Forbes Contributor & Award Winning Writer
* The AIDA: Attention, Interest, Desire, Action Formula
* The PAS: Problem, Agitate, Solution Formula
* The IDCA: Interest, Desire, Conviction, Action Formula
* The ACCA: Awareness, Comprehension, Conviction, Action Formula
* The AIDPPC: Attention, Interest, Description, Persuasion, Proof, Close Formula
* The AAPPA: Attention, Advantage, Proof, Persuasion, Action Formula
* The PPPP: Picture, Promise, Prove, Push Formula
* The QUEST: Qualify, Understand, Educate, Stimulate/Sell, Transition Formula
* The AICPBSAWN Formula
* The PASTOR: Problem, Amplify, Story, Transformation, Offer, Response Formula
* The FACE: Familiar, Audience, Cost, Education Formula
What has the power to spark revolutions, empower people, express thoughts, emotions, love, hate, and fear, and is only bound by the limits of our imagination? – Words. Words are undoubtedly one of the most powerful tools that mankind possesses. However, mastering the art of articulating thoughts into meaningful written expressions, is no simple undertaking. If done correctly, words can be used as a mechanism of persuasion. Words can be used to further career goals, relationships, business goals, and just about any other facet of life. The focal point of this course is to provide a theoretical and practical guide to the mechanics behind persuasive writing. In other words, writing with a purpose, or intent. One of the most prevalent forms of persuasive writing is found in copywriting. Copywriting is best defined as the usage of written text for the purpose of marketing, sales, or advertising. Well written sales copy, will ultimately persuade a person or group of people to take a particular action.
This course offers a comprehensive guide to persuasive writing. It also aims to inspire your writing journey and identify your purpose as a writer. We start with a theoretical overview of the characteristics of an exceptional writer, including identifying your core strengths and weaknesses. From there we dive into a practical guide to persuasive writing using a number of industry standard copywriting formulas. The instruction will be led by several hands-on exercises and examples that will help solidify the concepts we explore.
With this course, you can learn the writing craft with confidence, as several of the modules are authored by self-published author, and freelance writer – Lissette Maduro. Lissette has an extensive background in writing in the health and wellness space, inspired by her experience working as a family physician and medical advisor. She has also made contributions to the Tech and travel writing arena as she enjoys learning about new developments and is an avid traveler. Lissette holds a Doctor of Medicine Degree from the American University of Integrative Sciences. She also has a B.S. in Medical Technology from Oakwood University.
Another great feature of this course, is that you have an opportunity to gain exclusive insights directly from two Forbes columnists, who participated with YouAccel in a comprehensive Q&A session on content writing and strategy.
The first session is with Renee Sylvestre-Williams of -30- Communications.
Renee is one of the most prolific content strategists in the corporate world, whose client list includes some of the most distinguished brands in North America. This includes Deloitte, American Express, CIBC, Ceridian, Investors’ Group, and MD Financial
Equally as impressive as her client list, is her aptitude for steering content direction for multinational media conglomerates like Corus Entertainment, and TC Transcontinental. In her role as managing editor, Renee has provided leadership and strategic direction for major television networks and online publications like Slice Canada, Food Network, HGTV, ELLE Canada, Style At Home, and Canadian Living.
Renee has also been a key contributor for mainstream news publications like Forbes, CBC, The Globe & Mail, Canadian Business, TVO, The Toronto Star, The Toronto Sun, Global News, and Digital Trends.
As a results-driven strategist, Renee has accumulated over 15 years of experience in the realm of digital marketing and content strategy. Her key areas of specialization include strategy and content development for finance brands, targeted towards Gen Y, and millennials.
The second Q&A is conducted with Matthew Rolnick. Matthew is a Forbes council member, and contributing writer.
He is also the VP of sales at Yaymaker, and a former Divisional Sales Manager at Groupon. Yaymaker is best known for its in-venue and live virtual events, where they specialize in corporate team building. To date Yaymaker has hosted over 300,000 events, including paint “nites”, game shows, mixology classes, comedians, magicians, cooking classes, ukulele making classes and plant "nites". They also work with celebrities and a wide array of speakers for any topic.
Matthew loves writing business articles on Linkedin and continues to be published in Forbes where he shares insights on expert panels. His insights on copywriting provide tremendous value to aspiring business writers and journalists looking for guidance or mentorship.
The impact that words have on us as individuals and as a collective, is indisputable.
Writing has the power to comfort, heal, motivate and inspire.
Exceptional writing has resuscitated dying dreams, restored abused hope, rebuilt societies and recharted humanity´s course.
This course will assist you in stepping up your writing craft to join the ranks of the next generation of wordsmiths that change the world.
In Persuasive Writing Ft. Two Forbes Contributors & Copywriters:
Theory for Aspiring Writers:
Discover If You’re a Writer
What Kind Of Writing Suits Your Personality
Perspectives of The Exceptional Writer
How To Become An Exceptional Writer
Keys to Exceptional Writing
Exceptional Writing Deterrents
Resources (to improve your writing)
Practical Guide to Writing using Proven Copywriting Formulas
20+ Industry Standard Headlining Copywriting Formulas
Organizational Copy Formulas
AIDA, PAS, IDCA, ACCA, AIDPPC, AAPPA, 4P'S, QUEST, AICPBSAWN, PASTOR, FACE
Action Copy Formulas
Including: TPSC, Elements of an Offer, RAD
Emailing Copy Formulas
Report, Data, How-to, Inquiry, Endorsement, This/That
Q&A with two seasoned Forbes writers: Renee Sylvestre-Williams & Matthew Rolnick
The Q&A's are centered around content strategy, copywriting, and general tips on career development for aspiring writers.
With that said, we hope that you’re as excited about this course as we are. If you’re ready to start your journey in becoming a persuasive writer, hit the enroll button and let’s get started!
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| 1.7 GB | freecoursewb | 1 year | 2 | 2 | |
| 2.8 GB | freecoursewb | 2 years | 0 | 0 | |
| 983.8 MB | freecoursewb | 2 years | 0 | 1 | |
| 1.2 GB | freecoursewb | 3 years | 0 | 0 | |
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Udemy | Online Copywriting: How to Write Persuasive Product Pages [FTU] Posted by
SunRiseZone in Other
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1.1 GB | SunRiseZone | 7 years | 5 | 0 |
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