| 1 - Who Is Your Instructor English.srt | 2.9 KB | ||
| 1 - Who Is Your Instructor.mp4 | 33.4 MB | ||
| 10 - Why Stakeholders Matter English.srt | 4.1 KB | ||
| 10 - Why Stakeholders Matter.mp4 | 63.5 MB | ||
| 11 - Identifying Your Stakeholders English.srt | 2.3 KB | ||
| 11 - Identifying Your Stakeholders.mp4 | 12 MB | ||
| 12 - The Stakeholder Map English.srt | 3.9 KB | ||
| 12 - The Stakeholder Map.mp4 | 23.2 MB | ||
| 12 - Wikipedia Responsibility assignment models.txt | 102.4 B | ||
| 13 - Activity Develop a RASCI Framework English.srt | 3.2 KB | ||
| 13 - Activity Develop a RASCI Framework.mp4 | 19.6 MB | ||
| 13 - RASCI-Template.pdf | 28.5 KB | ||
| 14 - The Mystery of the Channel Mix English.srt | 4.9 KB | ||
| 14 - The Mystery of the Channel Mix.mp4 | 33.9 MB | ||
| 15 - Empathy in GoToMarket English.srt | 5 KB | ||
| 15 - Empathy in GoToMarket.mp4 | 27.8 MB | ||
| 16 - Test Learn GTM Repeat English.srt | 5.3 KB | ||
| 16 - Test Learn GTM Repeat.mp4 | 31.3 MB | ||
| 17 - The North Star Metric English.srt | 3.6 KB | ||
| 17 - The North Star Metric.mp4 | 15.8 MB | ||
| 18 - Setting the Baseline English.srt | 3.7 KB | ||
| 18 - Setting the Baseline.mp4 | 17.5 MB | ||
| 19 - LearningBased Outcomes English.srt | 3.6 KB | ||
| 19 - LearningBased Outcomes.mp4 | 18.9 MB | ||
| 2 - Why Does This Course Exist English.srt | 2.3 KB | ||
| 2 - Why Does This Course Exist.mp4 | 32.6 MB | ||
| 20 - Activity Identify a North Star Metric English.srt | 1.8 KB | ||
| 20 - Activity Identify a North Star Metric.mp4 | 21.7 MB | ||
| 21 - In Summary English.srt | 2.8 KB | ||
| 21 - In Summary.mp4 | 21.7 MB | ||
| 3 - Activity What Do You Want From This Course English.srt | 1.2 KB | ||
| 3 - Activity What Do You Want From This Course.mp4 | 11.8 MB | ||
| 3 - Activity-What-fo-you-want-from-this-course.pdf | 158.7 KB | ||
| 4 - The Rise of Product Marketing English.srt | 3.3 KB | ||
| 4 - The Rise of Product Marketing.mp4 | 63.7 MB | ||
| 5 - HBR Exploit the Product Life Cycle.txt | 102.4 B | ||
| 5 - The Product Lifecycle English.srt | 7.3 KB | ||
| 5 - The Product Lifecycle.mp4 | 33.1 MB | ||
| 6 - Knowing Your Customer English.srt | 4.9 KB | ||
| 6 - Knowing Your Customer.mp4 | 24.3 MB | ||
| 7 - Activity Create an ICP English.srt | 2.3 KB | ||
| 7 - Activity Create an ICP.mp4 | 6.8 MB | ||
| 7 - Ideal-Customer-Profile-Template.pdf | 174.2 KB | ||
| 8 - Building a Messaging & Positioning Framework English.srt | 12.2 KB | ||
| 8 - Building a Messaging & Positioning Framework.mp4 | 157 MB | ||
| 9 - Activity Craft a Positioning Statement English.srt | 2 KB | ||
| 9 - Activity Craft a Positioning Statement.mp4 | 19.3 MB | ||
| 9 - Positioning-Statement-Template.pdf | 165.2 KB | ||
| Bonus Resources.txt | 409.6 B | ||
| Get Bonus Downloads Here.url | 204.8 B | ||
| ▲ 50 total files | |||
Product Marketing Fundamentals: Lead With Customer Empathy
https://TutSala.com
Last updated 3/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 689.27 MB | Duration: 1h 0m
Position your product for success by knowing your customer, rallying stakeholders, and going to market with confidence.
What you'll learn
Build product marketing strategies with a customer-centric approach
Get to know your customer by building an Ideal Customer Profile (ICP)
Craft nuanced positioning and messaging frameworks that speak to your audience
Develop strong relationships with your product, sales, and marketing stakeholders
Launch go-to-market motions that will make your product stand out from the rest
Measure success using a north star metric
Requirements
No marketing experience required. Come as you are.
Description
Product Marketing is one of the most critical functions in businesses today - and yet the most mysterious. Many organizations have developed product marketing departments with varying goals and objectives. The benefits of product marketing range from getting crystal clarity on who the target customer is to helping internal stakeholders get aligned on the launch goals of the go-to-market strategy. Product marketing can deliver sustained business results while creating fans in customers that last a lifetime - if it is done right. At the center of top-quality product marketing lies the focus on customer empathy. With customer empathy, businesses can deeply resonate with their customers and operate from a perspective that can be leveraged as their competitive advantage. Customer empathy is key to becoming an impactful product marketer. Understanding how to develop a growth mindset by constantly learning about and understanding the customer perspective is critical to the success of a product marketing team. This course gives you the fundamentals with which you can start and/or augment your product marketing motions today. Define your customerBuild positioning and messaging frameworksOutline your stakeholder mapsDeliver the right metrics for your businessWe discuss these topics and many more in this course to help you get started with product marketing today. Please join me!
Overview
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Udemy - Product Compliance in Practice-RoHS, REACH, WEEE, ESPR, PPWR Posted by
freecoursewb in Other
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| 838.2 MB | freecoursewb | 1 month | 0 | 0 | |
| 824.7 MB | freecoursewb | 1 month | 2 | 4 | |
| 2 GB | freecoursewb | 2 months | 18 | 13 |
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