| Bonus Resources.txt | 102.4 B | ||
| Get Bonus Downloads Here.url | 204.8 B | ||
| ~Get Your Files Here ! | |||
| 1 - Introduction | |||
| 1. Introduction.mp4 | 290.4 MB | ||
| 2 - Understanding the framework | |||
| 1. Quiz.html | 24.7 KB | ||
| 3 - Operationalizing the framework | |||
| 10. Steps to follow.mp4 | 87.8 MB | ||
| 11. Access to my AI Tool.url | 102.4 B | ||
| 11. Access to my AI tool to do Sustainable Marketing.mp4 | 55.9 MB | ||
| 4 - About the authors | |||
| 12. About the authors of the article taken as inspiration.html | 6.7 KB | ||
| 13. About Juan Cruz, the author of this masterclass.html | 7.6 KB | ||
| 7. Intro to module 3 Applying the framework with AI as a copilot.mp4 | 30.4 MB | ||
| 8. Challenge context.mp4 | 65.3 MB | ||
| 9. Challenge brief.mp4 | 53.2 MB | ||
| 3. Intro to module 2 Framework by Harvard Business Review.mp4 | 35 MB | ||
| 4. Balancing benefits in sustainable marketing.mp4 | 362.2 MB | ||
| 5. Marketing to sustainability segments.mp4 | 205.5 MB | ||
| 6. Communication playbooks for sustainable marketing.mp4 | 412.9 MB | ||
| 2. How AI can serve as a copilot in sustainable marketing.mp4 | 57.7 MB |
Sustainable Marketing Powered by AI and Harvard Method
https://WebToolTip.com
Published 2/2026
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz, 2 Ch
Language: English | Duration: 53m | Size: 1.62 GB
Leverage generative AI and Harvard's research-backed framework to promote sustainable products
What you'll learn
Diagnose why your sustainable product isn't selling and identify the specific mismatch between your eco-messaging and what customers actually want to buy.
Segment your customers by their real attitudes toward sustainability — not graphics — and craft messages that convert each group without alienating others.
Develop pricing strategies that protect your margins while avoiding the common trap of overcharging (or undercharging) for environmental benefits.
Overcome the hidden bias that makes customers assume eco-products underperform — even when they don't — using proven positioning techniques.
Create a complete go-to-market communication strategy for your own product using the exclusive strategic tool provided in this course.
Requirements
Basic understanding of marketing fundamentals (4Ps: Product, Price, Place, Promotion).
No prior sustainability knowledge required — we cover everything from the ground up.
Access to a computer or mobile device to complete practical exercises and case study analyses.
Curiosity about how to turn environmental responsibility into a competitive advantage.
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