| 1 - Welcome Course Overview.mp4 | 49.8 MB | ||
| 10 - Free Sales Pricing Calculator by HubSpot.txt | 0 B | ||
| 10 - Pricing.mp4 | 77.1 MB | ||
| 10 - The Ultimate Guide to Pricing Strategies Models by HubSpot.txt | 0 B | ||
| 11 - Blog Content Strategy.txt | 102.4 B | ||
| 11 - Content Creation Templates by HubSpot.txt | 102.4 B | ||
| 11 - Content Development.mp4 | 20.7 MB | ||
| 11 - Content Marketing Workbook by HubSpot.txt | 102.4 B | ||
| 11 - Video Content Strategy.txt | 102.4 B | ||
| 12 - Product Feature Suggestions.mp4 | 11 MB | ||
| 12 - Product Management vs Product Marketing What Is the Difference by Wrike.txt | 102.4 B | ||
| 13 - Product User Journey Optimization.mp4 | 21.5 MB | ||
| 13 - What is growth product management by Hotjar.txt | 0 B | ||
| 13 - What is productled growth by PLG Collective.txt | 102.4 B | ||
| 14 - Mastering UX Writing in Product Management by Maven.txt | 102.4 B | ||
| 14 - Product Communication.mp4 | 23.5 MB | ||
| 14 - The Product Communication Guide for SaaS Companies by Userpilot.txt | 0 B | ||
| 14 - Why Do You Need a UX Writer in Your Product Team by Netguru.txt | 0 B | ||
| 15 - B2B B2C Tech Product Marketing.mp4 | 18.4 MB | ||
| 15 - B2B PMM Job Description Template.txt | 102.4 B | ||
| 15 - B2C PMM Job Description Template.txt | 102.4 B | ||
| 16 - Personal PMM Interview Project Example.txt | 0 B | ||
| 16 - RealLife Tech PMM Interview Assignments.txt | 102.4 B | ||
| 16 - Tech PMM Hiring Process Career Advancement.mp4 | 30.3 MB | ||
| 17 - Final Words.mp4 | 24.5 MB | ||
| 17 - The Ultimate Tech Product Marketing Toolkit FREE for This Course Learners.txt | 102.4 B | ||
| 18 - Become an Affiliate.txt | 0 B | ||
| 18 - Bonus Lecture.mp4 | 36.4 MB | ||
| 18 - Efrat Shalem Medium Blog.txt | 0 B | ||
| 18 - Efrat Shalem Promoting Innovation.txt | 0 B | ||
| 18 - Tech Stack Tipoffs.txt | 102.4 B | ||
| 18 - The Ultimate Tech Product Marketing Toolkit for Purchase.txt | 0 B | ||
| 2 - Steve Jobs Introduces Apples Think Different Campaign Launch 1997.txt | 0 B | ||
| 2 - Steve Jobs Start With the Customer Experience Worldwide Developer Conference 1997.txt | 0 B | ||
| 2 - What Is Tech Marketing.mp4 | 19.9 MB | ||
| 3 - Business Model Canvas.txt | 102.4 B | ||
| 3 - What Is Tech Product Marketing.mp4 | 41.1 MB | ||
| 4 - Tech PMM Responsibilities Overview.mp4 | 15.9 MB | ||
| 5 - Competitive Analysis Worksheet.txt | 102.4 B | ||
| 5 - Free Competitive Analysis Templates by HubSpot.txt | 307.2 B | ||
| 5 - Free Market Research Kit by HubSpot.txt | 307.2 B | ||
| 5 - Market Research Competitive Analysis.mp4 | 48.5 MB | ||
| 6 - Free Buyer Persona Templates by HubSpot.txt | 512 B | ||
| 6 - Free Make My Persona Generator by HubSpot.txt | 0 B | ||
| 6 - Intercom on JobstobeDone.txt | 102.4 B | ||
| 6 - Market Segmentation Customer Profiles Jobs To Be Done.mp4 | 51 MB | ||
| 7 - 15 Free Product Messaging Templates by HubSpot.txt | 102.4 B | ||
| 7 - Free Value Proposition Template by Asana.txt | 102.4 B | ||
| 7 - Product Positioning Messaging.mp4 | 93.7 MB | ||
| 8 - Free Product Marketing GotoMarket Kit by HubSpot.txt | 0 B | ||
| 8 - GTM Budget Financial Model Worksheet.txt | 102.4 B | ||
| 8 - GoToMarket Strategy.mp4 | 52 MB | ||
| 9 - Free Sales Battle Card Templates by HubSpot.txt | 0 B | ||
| 9 - Sales Customer Success Enablement.mp4 | 38.1 MB | ||
| Bonus Resources.txt | 409.6 B | ||
| Get Bonus Downloads Here.url | 204.8 B | ||
| ▲ 56 total files | |||
The Compact Guide To Tech Product Marketing
https://CourseWikia.com
Published 11/2023
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 673.53 MB | Duration: 2h 24m
A Mini Masterclass Simplifying Tech Product Marketing Essentials For All Levels With The Ultimate PMM Toolkit
What you'll learn
Understand what marketing is and why we need it in tech
Define product marketing and its position in a high tech company
Frame the product workflow and identify relevant stakeholders
Find the resources to create product marketing value
State the responsibilities of a product marketing manager
Conduct market research & competitive analysis
Classify market segmentation, customer profiles, and Jobs To Be Done
Define product positioning & messaging
Formulate high-level GTM strategy
Apply sales & customer success enablement program
Master pricing principles
Strategize product marketing content
Contribute product feature suggestions
Comprehend product communication
Help optimize the product user journey
Resolve common product marketing disputes
Distinguish between B2B & B2C tech product marketing
Identify the key traits of an outstanding product marketing manager
Come prepared for the PMM hiring process in high-tech
Introduce product marketing to peers effectively to enhance work collaboration
Requirements
No marketing experience is needed, just a minimum familiarity with the high-tech field. You'll learn the ABCs of product marketing and get customizable slides, templates, and worksheets with real-world examples tailored for tech product marketing professionals.
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