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Udemy - Understanding Consumer Behaviour

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Added 1 year ago by freecoursewb in Other
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Udemy - Understanding Consumer Behaviour (Size: 592.6 MB)
  1 -Course conclusion.mp4 16 MB
  1 -Course introduction.mp4 22.6 MB
  1 -Section 1 introduction -Understanding consumer behaviour.mp4 12 MB
  1 -Section 2 introduction - Social and cultural influences on consumer behaviour.mp4 14.8 MB
  1 -Secton 3 introduction - Personal and situational factors.mp4 21.9 MB
  2 -Lesson 1.1 - What is consumer behaviour.mp4 41.3 MB
  2 -Lesson 1.pdf 180.2 KB
  2 -Lesson 2.1 - The impact of culture.mp4 48.1 MB
  2 -Lesson 3.1 - Personal influences on consumer behaviour.mp4 65.6 MB
  2 -Lesson 3.pdf 262.6 KB
  3 -Lesson 1.2 - The decision-making process.mp4 46 MB
  3 -Lesson 1.pdf 261 KB
  3 -Lesson 2.2 - Social class and consumer behaviour.mp4 48.7 MB
  3 -Lesson 2.pdf 215.8 KB
  3 -Lesson 3.2 - Situational influences.mp4 54.5 MB
  3 -Lesson 3.pdf 260.6 KB
  4 -Lesson 1.3 - Psychological factors affecting consumer behaviour.mp4 58.8 MB
  4 -Lesson 1.pdf 201.4 KB
  4 -Lesson 2.3 - The influence of reference groups and opinion leaders.mp4 47.8 MB
  4 -Lesson 3.3 - Consumer attitudes and behavioural change.mp4 61.7 MB
  5 -Section 1 conclusion.mp4 8.8 MB
  5 -Section 2 conclusion.mp4 11.6 MB
  5 -Section 3 conclusion.mp4 11.1 MB
  Bonus Resources.txt 102.4 B
  Get Bonus Downloads Here.url 204.8 B
  ▲ 25 total files

Description


Understanding Consumer Behaviour

https://FreeCourseWeb.com

Published 2/2025
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Language: English | Duration: 1h 18m | Size: 592 MB

Marketing Masterclass Part 2: Master the Psychology, Sociology, and Cultural Insights Behind Consumer Behaviour

What you'll learn
Understand the psychological, social, cultural, and personal factors that influence consumer decisions.
Decode the consumer decision-making process from problem recognition to post-purchase evaluation.
Analyse the role of social and cultural contexts in shaping consumer behaviour.
Apply insights from consumer behaviour to develop targeted and impactful marketing campaigns.
Enhance audience engagement through a deeper understanding of motivations and attitudes.
Build strategies that foster customer loyalty and long-term relationships.

Requirements
This course welcomes learners of all backgrounds. There are no strict prerequisites, making it accessible to beginners. A basic understanding of marketing concepts may be helpful but is not required. All that’s needed is a desire to learn how consumer behaviour impacts marketing success.

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