Value Proposition Design-Alexander Osterwalder(epub)

Value Proposition Design: How to Create Products and Services Customers Want


By Alexander Osterwalder, Yves Pigneur, Alan Smith, Gregory Bernarda

Contributing authors: Trish Papadakos

Published by John Wiley & Sons in 2015

English, 130 pages



The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist

Value Proposition Design helps you tackle a core challenge of every business — creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed.

Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” a practical tool to design, test, create, and manage products and services customers actually want