| 001 Welcome.mp4 | 10.33 MB | ||
| 002 What is growth hacking.mp4 | 29.76 MB | ||
| 003 What makes a great growth hacker.mp4 | 25.45 MB | ||
| 004 The process of growth hacking.mp4 | 17.63 MB | ||
| 005 Understanding the funnel.mp4 | 14.01 MB | ||
| 006 Understanding your customer.mp4 | 25.42 MB | ||
| 007 Understanding your product.mp4 | 33.23 MB | ||
| 008 Identifying your core strengths.mp4 | 17.53 MB | ||
| 009 Setting up your tracking and analytics.mp4 | 25.74 MB | ||
| 010 Integrate remarketing.mp4 | 15.25 MB | ||
| 011 Build an incredible experience.mp4 | 19.87 MB | ||
| 012 Evaluate your fit.mp4 | 15.15 MB | ||
| 013 Leverage your customers.mp4 | 27.67 MB | ||
| 014 Retain your existing users.mp4 | 30.09 MB | ||
| 015 What is A-B testing.mp4 | 18.49 MB | ||
| 016 Data-driven growth hacks.mp4 | 36.54 MB | ||
| 017 Handling failed experiments.mp4 | 38.38 MB | ||
| 018 Finding your opportunity.mp4 | 33.84 MB | ||
| 019 Staying focused.mp4 | 15.76 MB | ||
| 020 Researching your competition.mp4 | 21.02 MB | ||
| 021 Identify core influencers.mp4 | 19.59 MB | ||
| 022 Unlock virality.mp4 | 23.93 MB | ||
| 023 Taking a less-direct approach.mp4 | 20.32 MB | ||
| 024 A look at research tools.mp4 | 9.24 MB | ||
| 025 Creating an incentive strategy.mp4 | 42.4 MB | ||
| 026 Exclusivity as an incentive.mp4 | 31.42 MB | ||
| 027 Social-currency incentives.mp4 | 14.61 MB | ||
| 028 Creating partnerships.mp4 | 22.31 MB | ||
| 029 Consider walking the gray line.mp4 | 28.77 MB | ||
| 030 API integrations.mp4 | 18.37 MB | ||
| 031 Introducing the case studies.mp4 | 6.89 MB | ||
| 032 Airbnb.mp4 | 20.25 MB | ||
| 033 Tinder.mp4 | 8.11 MB | ||
| 034 Square.mp4 | 6.29 MB | ||
| 035 JetBlue.mp4 | 4.77 MB | ||
| 036 Uber.mp4 | 2.75 MB | ||
| 037 Wrapping up.mp4 | 12.55 MB | ||
| ▲ 37 total files | |||
Lynda - Growth Hacking Fundamentals with Brad Batesole
Subjects: Online Marketing, Social Media Marketing, SEO Marketing, B2C Marketing, Lead Generation, Content Marketing, Small Business Marketing,
1h 38m Beginner Jan 29, 2015 | Uploaded in Feb 8, 2015 by 2boweb
Learn the concepts, methods, and successful real-world uses of growth hacking to quickly expand your customer base. Join marketing expert Brad Batesole as he explains what elements have to be in place for growth hacking to be successful, including site analytics, a great landing page, an understanding of the funnel, and a solid testing plan. Brad then explains typical growth-hacking opportunities as well as strategies for generating an audience via SEO, influencers, content marketing, social-media engagements, advertising, current events, and more.
The course concludes with growth-hacking case studies, highlighting the growth-hacking techniques that helped propel such companies as Airbnb, Uber, and Tinder to explosive growth.
Topics include:
• What is growth hacking?
• Understanding the funnel
• Setting up tracking and analytics
• Leveraging customers and existing users
• Testing ideas
• Generating an audience
• Creating an incentive strategy
• Real-world examples of successful growth hacking
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[ DevCourseWeb ] Lynda - Moving Past Change Fatigue to the Growth Edge Posted by
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| 539.76 MB | 2boweb | 10 years | 1 | 0 |
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