Lynda - Selling on the Amazon Marketplace with Peter Kent

Lynda - Selling on the Amazon Marketplace with Peter Kent
3h 30m Beginner Nov 10, 2014 | Uploaded in Dec 4, 2014 by 2boweb

Subjects: Business, Home + Small Office, Ecommerce,
Software: Marketplace, Seller Central, FBA, Fulfilled by Amazon


The Amazon Marketplace is an enticing option for small businesses that want to leverage the power of Amazon to market and sell products online; this course helps clarify the ins and outs of the platform. Author Peter Kent first explains what you can sell through Marketplace and what Amazon will charge you for the privilege. Then he shows how to set up a professional or small-merchant/individual account, and create product listings—one, or one hundred, at a time. Then learn how to use Seller Central to manage orders, create reports, manage inventory, and keep tabs on cash. Best practices for managing customers and reviews are also covered, as are the pros and cons of shipping products yourself vs. using the Fulfillment by Amazon (FBA) service.
Topics include:

Understanding the Amazon Marketplace
Listing against an existing product
Reviewing shipping options
Paying referral and closing fees
Setting up an account
Listing products individually or en masse
Dealing with taxes
Shipping products
Managing inventory
Creating reports
Handling customer feedback