| 01-AB testing for statistical significance.mp4 | 7.4 MB | ||
| 01-An overview of Google Ads.mp4 | 8.7 MB | ||
| 01-Assembling your tools.mp4 | 19.8 MB | ||
| 01-Attributing content actions to results.mp4 | 24.7 MB | ||
| 01-Becoming a great copywriter.mp4 | 18.9 MB | ||
| 01-Before and after an event Trend analysis.mp4 | 12.7 MB | ||
| 01-Choose a campaign goal in Google Ads.mp4 | 10.5 MB | ||
| 01-Connecting Google Analytics.mp4 | 8.7 MB | ||
| 01-Connecting with customers online.mp4 | 21.9 MB | ||
| 01-Continue learning digital marketing.mp4 | 8.3 MB | ||
| 01-Continue working with Google Ads.mp4 | 18.4 MB | ||
| 01-Continuing to improve your model accuracy.mp4 | 6.3 MB | ||
| 01-Conveying thought leadership with content.mp4 | 26 MB | ||
| 01-Create versions and view publishing history.mp4 | 12.5 MB | ||
| 01-Deciding what to track.mp4 | 23.3 MB | ||
| 01-Define your goals.mp4 | 4.6 MB | ||
| 01-Defining your marketing goals.mp4 | 16.5 MB | ||
| 01-Determining your next steps.mp4 | 10 MB | ||
| 01-Developing a marketing strategy.mp4 | 15.8 MB | ||
| 01-Digital marketing Influencer marketing.mp4 | 24.3 MB | ||
| 01-Digital marketing is persuasive.mp4 | 15.9 MB | ||
| 01-Efficiency bonus Google Analytics built-in tags.mp4 | 13.7 MB | ||
| 01-Finding relevant topic ideas.mp4 | 26.3 MB | ||
| 01-Formatting content for a frictionless experience.mp4 | 28.7 MB | ||
| 01-Getting the big picture.mp4 | 8.3 MB | ||
| 01-How keywords work.mp4 | 5.4 MB | ||
| 01-How to configure permissions and security in Google Tag Manager.mp4 | 10.3 MB | ||
| 01-Identifying customer groups.mp4 | 10.1 MB | ||
| 01-Integrating content across departments.mp4 | 21.1 MB | ||
| 01-Interpreting the code behind webpages.mp4 | 14.1 MB | ||
| 01-Introduction to paid advertising.mp4 | 22 MB | ||
| 01-Key optimization tips.mp4 | 8.4 MB | ||
| 01-Knowing who you are.mp4 | 13.3 MB | ||
| 01-Last-click attribution The default model.mp4 | 4.3 MB | ||
| 01-Learning more about Google Tag Manager.mp4 | 3.4 MB | ||
| 01-Leveraging the power of search to accomplish your business goals.mp4 | 29.1 MB | ||
| 01-Measuring SEO performance.mp4 | 32.5 MB | ||
| 01-Measuring marketing performance.mp4 | 10.6 MB | ||
| 01-Measuring the right things.mp4 | 12.8 MB | ||
| 01-Next steps.mp4 | 33.7 MB | ||
| 01-Optimizing your website.mp4 | 21.7 MB | ||
| 01-Options for targeting with keywords.mp4 | 3.1 MB | ||
| 01-Overview of long-term content strategies.mp4 | 19 MB | ||
| 01-Promoting with owned and shared media.mp4 | 21 MB | ||
| 01-Reports available in Google Ads.mp4 | 9.6 MB | ||
| 01-Researching keywords to find audience needs and interests.mp4 | 11.9 MB | ||
| 01-Setting an editorial calendar.mp4 | 20.1 MB | ||
| 01-Setting strategic goals.mp4 | 26 MB | ||
| 01-Signing up for Google Ads.mp4 | 3.7 MB | ||
| 01-Staying updated on content marketing.mp4 | 10.8 MB | ||
| 01-Structuring for print.mp4 | 18.2 MB | ||
| 01-The building blocks of digital marketing.mp4 | 14.8 MB | ||
| 01-The impact of video marketing.mp4 | 10.1 MB | ||
| 01-The power of Google Ads.mp4 | 26.4 MB | ||
| 01-The power of email marketing.mp4 | 19.9 MB | ||
| 01-The value of social media marketing.mp4 | 16.2 MB | ||
| 01-Tips for successful storytelling.mp4 | 27.4 MB | ||
| 01-Trends to watch Interactivity.mp4 | 12 MB | ||
| 01-Understanding SEO and ecommerce.mp4 | 16.4 MB | ||
| 01-Understanding and using custom HTML tags.mp4 | 6.9 MB | ||
| 01-Understanding basic variables.mp4 | 9.6 MB | ||
| 01-Understanding content optimization.mp4 | 17.1 MB | ||
| 01-Understanding the importance of links.mp4 | 36 MB | ||
| 01-Understanding the purpose of content marketing.mp4 | 18.3 MB | ||
| 01-Understanding triggers.mp4 | 10.9 MB | ||
| 01-Understanding your online presence.mp4 | 21.3 MB | ||
| 01-Use Google Tag Manager GTM for all your web code tags.mp4 | 7.2 MB | ||
| 01-Using Preview and Debug modes.mp4 | 9.7 MB | ||
| 01-Welcome.mp4 | 40 MB | ||
| 01-What is SEO.mp4 | 17.8 MB | ||
| 01-What is content marketing.mp4 | 31.9 MB | ||
| 01-What is copywriting.mp4 | 21.4 MB | ||
| 01-What is search engine optimization SEO.mp4 | 30.4 MB | ||
| 01-Why you need a keyword-research plan.mp4 | 16.5 MB | ||
| 01-Writing a great ad.mp4 | 9.1 MB | ||
| 02-Analyzing keywords.mp4 | 8 MB | ||
| 02-Bandit testing Optimizing for results over accuracy.mp4 | 10.2 MB | ||
| 02-Brainstorming keyword ideas.mp4 | 4.6 MB | ||
| 02-Broad match targeting.mp4 | 3 MB | ||
| 02-Building internal links.mp4 | 18.8 MB | ||
| 02-Calculate customer lifetime value.mp4 | 6 MB | ||
| 02-Campaign reports in Google Ads.mp4 | 8.1 MB | ||
| 02-CrazyEgg and other built-in tags.mp4 | 10 MB | ||
| 02-Create an account and container.mp4 | 11.2 MB | ||
| 02-Create an ad group and add keywords.mp4 | 11.5 MB | ||
| 02-Creating a customer persona.mp4 | 11.4 MB | ||
| 02-Creating the plan.mp4 | 15.4 MB | ||
| 02-Deciding on a marketing channel.mp4 | 12.6 MB | ||
| 02-Define your customers.mp4 | 5.5 MB | ||
| 02-Defining your audience.mp4 | 19.9 MB | ||
| 02-Defining your narrative statement.mp4 | 25 MB | ||
| 02-Defining your value proposition.mp4 | 23.2 MB | ||
| 02-Developing an email marketing plan.mp4 | 20.2 MB | ||
| 02-Differentiating between acquisition and engagement.mp4 | 11.1 MB | ||
| 02-Digital marketing Automation.mp4 | 20.8 MB | ||
| 02-Digital marketing is data driven.mp4 | 15.1 MB | ||
| 02-Essential SEO techniques.mp4 | 24.1 MB | ||
| 02-Exploring the dashboard.mp4 | 13.1 MB | ||
| 02-Fire Google Analytics events using triggers.mp4 | 19.1 MB | ||
| 02-Formatting content for distribution.mp4 | 15.6 MB | ||
| 02-Generating reports.mp4 | 11.9 MB | ||
| 02-Getting started with social media.mp4 | 19 MB | ||
| 02-Getting started with video marketing.mp4 | 23.2 MB | ||
| 02-How to research keywords.mp4 | 22.1 MB | ||
| 02-Identifying the value of a customer.mp4 | 21.2 MB | ||
| 02-Import and export configurations.mp4 | 7.4 MB | ||
| 02-Investing in copywriting.mp4 | 23.4 MB | ||
| 02-Linear regression with a single variable.mp4 | 16 MB | ||
| 02-Managing brand voice.mp4 | 28 MB | ||
| 02-Optimizing site structure.mp4 | 24.1 MB | ||
| 02-Organizing topics into categories.mp4 | 20.2 MB | ||
| 02-Plan a successful content strategy and avoid common mistakes.mp4 | 35.1 MB | ||
| 02-Planning content assets.mp4 | 9.2 MB | ||
| 02-Promoting with earned and paid media.mp4 | 25.7 MB | ||
| 02-Reading search engine result pages.mp4 | 15.7 MB | ||
| 02-Repurposing content to earn more benefits.mp4 | 22.8 MB | ||
| 02-Retargeting visitors.mp4 | 14.1 MB | ||
| 02-Selecting the right type of content.mp4 | 22.5 MB | ||
| 02-Setting up campaign experiments.mp4 | 9.3 MB | ||
| 02-Structuring for online.mp4 | 14.9 MB | ||
| 02-The key to the quality versus quantity debate.mp4 | 27.7 MB | ||
| 02-The marketing funnel.mp4 | 13.4 MB | ||
| 02-The strategy problem.mp4 | 10.7 MB | ||
| 02-Time decay and conversion lags.mp4 | 6.7 MB | ||
| 02-Trends to watch Chatbots.mp4 | 16.2 MB | ||
| 02-Types of marketing copywriting.mp4 | 25.2 MB | ||
| 02-Understanding Google Tag Manager.mp4 | 11.8 MB | ||
| 02-Understanding and using custom Image tags.mp4 | 5.6 MB | ||
| 02-Understanding consumer intent.mp4 | 5 MB | ||
| 02-Understanding how search engines index content.mp4 | 23.3 MB | ||
| 02-Understanding local SEO.mp4 | 17.7 MB | ||
| 02-Using Google Trends to find market trends and customer insights.mp4 | 8.6 MB | ||
| 02-Using WASP to debug.mp4 | 18.8 MB | ||
| 02-Using the exercise files.mp4 | 6.5 MB | ||
| 02-Utilize built-in variables.mp4 | 10.6 MB | ||
| 02-Visualizing your measurement process.mp4 | 9.4 MB | ||
| 02-What is conversion tracking.mp4 | 4.8 MB | ||
| 02-What is digital marketing.mp4 | 9.5 MB | ||
| 03-Analyzing links.mp4 | 9.7 MB | ||
| 03-Best practices for custom HTML tags.mp4 | 5.2 MB | ||
| 03-Building external links.mp4 | 35.5 MB | ||
| 03-Building landing pages that convert.mp4 | 20.4 MB | ||
| 03-Campaign tagging.mp4 | 19.6 MB | ||
| 03-Create custom variables.mp4 | 5.6 MB | ||
| 03-Create responsive search ads.mp4 | 12.8 MB | ||
| 03-Creating a long-term content calendar.mp4 | 12.3 MB | ||
| 03-Dealing with email fatigue.mp4 | 12.2 MB | ||
| 03-Decide on your budget in Google Ads.mp4 | 5.3 MB | ||
| 03-Deciding on a platform.mp4 | 15.3 MB | ||
| 03-Deciding when to pay to advertise.mp4 | 18.3 MB | ||
| 03-Designing effective landing pages.mp4 | 15.2 MB | ||
| 03-Developing a 360 customer profile.mp4 | 15.5 MB | ||
| 03-Developing your initial plan.mp4 | 7.1 MB | ||
| 03-Evaluating local SEO.mp4 | 21.3 MB | ||
| 03-Experimenting beyond best practices.mp4 | 26 MB | ||
| 03-Exploring campaigns.mp4 | 9 MB | ||
| 03-Freewriting to get ideas down.mp4 | 23.9 MB | ||
| 03-Geo and lift testing to prove incrementality.mp4 | 6.1 MB | ||
| 03-Getting started with digital marketing.mp4 | 15.3 MB | ||
| 03-How online analytics work.mp4 | 16.1 MB | ||
| 03-Identifying emotional needs.mp4 | 8.8 MB | ||
| 03-Identifying your target market.mp4 | 22.6 MB | ||
| 03-Install your first container.mp4 | 10.2 MB | ||
| 03-Linear attribution Treating all touches equally.mp4 | 5.1 MB | ||
| 03-Measuring customer lifetime value.mp4 | 6.8 MB | ||
| 03-Optimizing textual page elements.mp4 | 25.1 MB | ||
| 03-Phrase match targeting.mp4 | 3.6 MB | ||
| 03-Preparing yourself to write copy.mp4 | 19.1 MB | ||
| 03-Reviewing bid adjustments.mp4 | 10.1 MB | ||
| 03-Search term reports in Google Ads.mp4 | 8 MB | ||
| 03-Set realistic expectations.mp4 | 6.3 MB | ||
| 03-Setting SEO expectations.mp4 | 22.4 MB | ||
| 03-Setting up conversion tracking.mp4 | 18.9 MB | ||
| 03-Taking copywriting to the next level.mp4 | 18.4 MB | ||
| 03-The buyer journey.mp4 | 16.3 MB | ||
| 03-The power of messaging.mp4 | 21.7 MB | ||
| 03-Tools to help with keyword ideas.mp4 | 10.7 MB | ||
| 03-Tools to help you analyze keywords.mp4 | 9.7 MB | ||
| 03-Trends to watch Artificial intelligence.mp4 | 13.1 MB | ||
| 03-Understanding different types of content.mp4 | 31.6 MB | ||
| 03-Understanding messaging and objectives.mp4 | 21 MB | ||
| 03-Understanding mobile SEO.mp4 | 18 MB | ||
| 03-Understanding the GTM hierarchy.mp4 | 9.7 MB | ||
| 03-Variables with positive and negative correlations.mp4 | 19.5 MB | ||
| 03-What you should know.mp4 | 15.3 MB | ||
| 03-Where Google Ads appear.mp4 | 3.7 MB | ||
| 03-Working with canonical URLs and redirects.mp4 | 26.3 MB | ||
| 03-Writing copy for a webpage.mp4 | 17.1 MB | ||
| 04-Add ad extensions in Google Ads.mp4 | 10 MB | ||
| 04-Budgeting for paid marketing.mp4 | 20.8 MB | ||
| 04-Building and leveraging followers.mp4 | 20.2 MB | ||
| 04-Capturing key insights.mp4 | 16.4 MB | ||
| 04-Craft the buyer journey.mp4 | 5.9 MB | ||
| 04-Create your value statement.mp4 | 26.9 MB | ||
| 04-Creating a buyer journey map.mp4 | 18.5 MB | ||
| 04-Creating lean messaging.mp4 | 17.7 MB | ||
| 04-Creating your persona.mp4 | 14.1 MB | ||
| 04-Curating content.mp4 | 6 MB | ||
| 04-Dynamic variables.mp4 | 10.6 MB | ||
| 04-Exact match targeting.mp4 | 3.8 MB | ||
| 04-Exploring ad groups.mp4 | 3.4 MB | ||
| 04-Finding link-building opportunities.mp4 | 9.9 MB | ||
| 04-First-click models From awareness to acquisition.mp4 | 6.4 MB | ||
| 04-Getting ideas for content.mp4 | 24.3 MB | ||
| 04-Getting that email address.mp4 | 10.4 MB | ||
| 04-How Google Ads appear.mp4 | 4.6 MB | ||
| 04-How SEO affects your business.mp4 | 21.3 MB | ||
| 04-How did you hear about us Surveys and panel studies.mp4 | 4.9 MB | ||
| 04-Install Google Tag Manager in WordPress.mp4 | 10.3 MB | ||
| 04-Leveraging microformats.mp4 | 26.2 MB | ||
| 04-Measuring the success of email.mp4 | 19.9 MB | ||
| 04-Multivariable regression Building your marketing mix model.mp4 | 40.2 MB | ||
| 04-Optimizing nontext components of a webpage.mp4 | 12.5 MB | ||
| 04-Overview of the course project.mp4 | 11.7 MB | ||
| 04-Quantifying customer loyalty.mp4 | 10.9 MB | ||
| 04-Reviewing conversion data.mp4 | 7 MB | ||
| 04-Reviewing speed score.mp4 | 5.5 MB | ||
| 04-Server-side vs client-side tags explained.mp4 | 2.6 MB | ||
| 04-Set your bids in Google Ads.mp4 | 12.1 MB | ||
| 04-Understanding keyword attributes.mp4 | 13.1 MB | ||
| 04-Use Google Keyword Planner for ideas.mp4 | 10.6 MB | ||
| 04-Using micromoments to create customers.mp4 | 10.4 MB | ||
| 04-Writing copy for a product description.mp4 | 18.7 MB | ||
| 04-Writing the first draft.mp4 | 11.7 MB | ||
| 05-Benefits of using Google Ads.mp4 | 4.9 MB | ||
| 05-Connecting with your customer.mp4 | 19.8 MB | ||
| 05-Creating your first paid campaign.mp4 | 17.9 MB | ||
| 05-Establishing goals.mp4 | 15.3 MB | ||
| 05-Evaluate keyword search volume.mp4 | 9.7 MB | ||
| 05-Exploring ads keywords and insights.mp4 | 7 MB | ||
| 05-Feature transformation with diminishing returns and adstocks.mp4 | 33.5 MB | ||
| 05-Finalize your Google Ads campaign.mp4 | 2.7 MB | ||
| 05-How to prioritize in marketing.mp4 | 12.6 MB | ||
| 05-Incorporating custom JavaScript into GTM variables.mp4 | 8.7 MB | ||
| 05-Negative match targeting.mp4 | 2.9 MB | ||
| 05-Observing general rules.mp4 | 19.6 MB | ||
| 05-Optimizing for personalized search.mp4 | 22.9 MB | ||
| 05-Position-based models and assigning credit.mp4 | 5.1 MB | ||
| 05-Set network settings in Google Ads.mp4 | 3.1 MB | ||
| 05-Stopping the blast.mp4 | 14 MB | ||
| 05-Tools to launch successful campaigns.mp4 | 11.4 MB | ||
| 05-Understanding keyword distribution.mp4 | 10 MB | ||
| 05-Working with an editorial calendar.mp4 | 7.5 MB | ||
| 05-Working with multiple attribution methods.mp4 | 7.2 MB | ||
| 05-Working with server-side factors.mp4 | 25.5 MB | ||
| 05-Writing copy for social media.mp4 | 17.9 MB | ||
| 06-Adjust campaign settings in Google Ads.mp4 | 3.9 MB | ||
| 06-Data-driven attribution and machine learning.mp4 | 5.5 MB | ||
| 06-Developing your KPIs.mp4 | 20.6 MB | ||
| 06-Ongoing keyword evaluation.mp4 | 18.8 MB | ||
| 06-Polishing the draft.mp4 | 22.4 MB | ||
| 06-Promote your content with social media.mp4 | 31.3 MB | ||
| 06-Select your audience in Google Ads.mp4 | 13.8 MB | ||
| 06-Statistical tests to validate your models accuracy.mp4 | 44.3 MB | ||
| 06-Understanding the Google Ads structure.mp4 | 6.6 MB | ||
| 06-Using Google Search Console.mp4 | 17.9 MB | ||
| 07-Click windows and view-through conversions.mp4 | 8.1 MB | ||
| 07-Drafting a one-page marketing plan.mp4 | 16.8 MB | ||
| 07-Forecasting future scenarios for planning.mp4 | 46.1 MB | ||
| 07-How the Google Ads auction works.mp4 | 10.6 MB | ||
| 07-Measuring content performance.mp4 | 33.8 MB | ||
| 07-Writing a headline.mp4 | 25.6 MB | ||
| 08-Testing your headlines.mp4 | 9.7 MB | ||
| 09-Selling the page.mp4 | 11.9 MB | ||
| 10-Rewriting existing copy.mp4 | 23.6 MB | ||
| 11-Using typography effectively.mp4 | 26 MB | ||
| Become a Digital Advertising Specialist.png | 1 MB | ||
| Ex_Files_Building_Integrated_Online_Marketing.zip | 606.7 KB | ||
| Ex_Files_Content_Marketing_Foundations.zip | 249.5 KB | ||
| Ex_Files_Learning_to_Write_Marketing_Copy.zip | 310.3 KB | ||
| Ex_Files_Marketing_Attribution_Mix_Modeling.zip | 220.4 KB | ||
| Ex_Files_SEO_Foundations.zip | 31.2 KB | ||
| Glossary_SEO_Foundations.zip | 48.7 KB | ||
| README.txt | 2.2 KB | ||
| ▲ 274 total files | |||
Linkedin - Become a Digital Advertising Specialist [AhLaN]
Course List
├── 01.Google Ads Essential Training
│ ├── 01-Introduction
│ ├── 02-Pay-Per-Click Advertising
│ ├── 03-Before Getting Started
│ ├── 04-Getting Started with Ads
│ ├── 05-Researching Your Keywords
│ ├── 06-Targeting with Keywords
│ ├── 07-Creating Your First Google Ads Campaign
│ ├── 08-Creating Your First Advertisement
│ ├── 09-Advanced Advertising Tracking
│ ├── 10-Monitoring Your Advertisements
│ ├── 11-Key Optimization Strategies
│ └── 12-Conclusion
├── 02.Building an Integrated Online Marketing Plan
│ ├── 01-Introduction
│ ├── 02-Find Your Business Strategy
│ ├── 03-Define Your Target Customers
│ ├── 04-Research Find What Your Customers Want
│ ├── 05-Clearly Identify Business Goals and Build Processes
│ ├── 06-Develop a Long-Term Marketing Plan
│ ├── 07-Turn Cookies into Customers
│ ├── 08-Measure and Modify Your Plan
│ └── 09-Conclusion
├── 03.Learning Google Tag Manager
│ ├── 01-Introduction
│ ├── 02-Work with Accounts and Containers
│ ├── 03-Using Built-in Tags
│ ├── 04-Work with Variables
│ ├── 05-Create Triggers
│ ├── 06-Control Versioning
│ ├── 07-Debug Your Tags
│ ├── 08-Use Custom HTML Tags
│ └── 09-Conclusion
├── 04.Digital Marketing Foundations
│ ├── 01-Introduction
│ ├── 02-The Digital Marketing Framework
│ ├── 03-Digital Marketing First Steps
│ ├── 04-Digital Marketing Key Concepts
│ ├── 05-Digital Marketing Hub and Spokes
│ ├── 06-Digital Marketing with Your Website
│ ├── 07-Digital Marketing with SEO
│ ├── 08-Digital Marketing with Paid Channels
│ ├── 09-Digital Marketing with Social Media
│ ├── 10-Digital Marketing with Email
│ ├── 11-Digital Marketing with Video
│ ├── 12-11 Analytics Skills
│ ├── 13-Additional Marketing Channels
│ ├── 14-Trends to Watch
│ └── 15-Conclusion
├── 05.SEO Foundations
│ ├── 01-Introduction
│ ├── 02-Overview of SEO
│ ├── 03-Keywords The Foundation of SEO
│ ├── 04-Content Optimization How Search Engines and People View Web Pages
│ ├── 05-Content Optimization Technical SEO
│ ├── 06-Long-Term Content Planning
│ ├── 07-Link-Building Strategies
│ ├── 08-Measuring SEO Effectiveness
│ ├── 09-Ecommerce Local and Mobile SEO Considerations
│ └── 10-Conclusion
├── 06.Content Marketing Foundations
│ ├── 01-Introduction
│ ├── 02-Creating a Content Strategy
│ ├── 03-Choosing the Right Topics
│ ├── 04-Producing Content
│ ├── 05-Optimizing Content
│ ├── 06-Distributing Content
│ ├── 07-Integrating Content
│ ├── 08-Measuring Content
│ ├── 09-Innovating with Content
│ └── 10-Conclusion
├── 07.Marketing Attribution and Mix Modeling
│ ├── 01-Introduction
│ ├── 02-Multi-touch Attribution Models
│ ├── 03-Marketing Mix Modeling
│ ├── 04-Incrementality and AB Testing
│ └── 05-Conclusion
└── 08.Learning to Write Marketing Copy
├── 01-Introduction
├── 02-Overview of Marketing Copywriting
├── 03-Writing Copy
├── 04-Writing for Various Media
└── 05-Conclusion
| torrent name | size | uploader | age | seed | leech |
|---|---|---|---|---|---|
| 2 GB | SunRiseZone | 2 years | 28 | 2 | |
| 320.8 MB | freecoursewb | 4 years | 0 | 0 | |
| 4.9 GB | thomaskhan | 4 years | 0 | 0 | |
| 2.5 GB | thomaskhan | 4 years | 0 | 0 | |
| 1.1 GB | freecoursewb | 4 years | 0 | 1 |
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