Linkedin - Become a Social Media Advertising Specialist [AhLaN]

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Linkedin - Become a Social Media Advertising Specialist [AhLaN] (Size: 2.5 GB)
  01-Ad copywriting resources.mp4 10 MB
  01-Additional resources for advertising on Instagram.mp4 2.4 MB
  01-Advertising foundations.mp4 22.5 MB
  01-An introduction to Twitter Ads.mp4 8.9 MB
  01-Analytics tracking and attribution.mp4 16.7 MB
  01-Attribution incrementality and marketing mix modeling.mp4 17.3 MB
  01-Audience resources and data for lead generation.mp4 6.2 MB
  01-Being where the customers are.mp4 39.4 MB
  01-Choose a budget for your Facebook ads.mp4 14.9 MB
  01-Continue learning about advertising on YouTube.mp4 227.3 KB
  01-Continue learning advanced Facebook Ads.mp4 4.8 MB
  01-Continue learning programmatic.mp4 2.3 MB
  01-Create a new YouTube ad campaign.mp4 17.8 MB
  01-Create ads programmatically via the Facebook Business API.mp4 15.2 MB
  01-Create an Instagram ad campaign.mp4 11.1 MB
  01-Creative testing framework Concept-theme-variant.mp4 9.8 MB
  01-Customer personas.mp4 19.1 MB
  01-Define your account structure.mp4 16.2 MB
  01-Defining goals for your lead generation PPC strategy.mp4 4.7 MB
  01-Demographic targeting Geotargeting.mp4 6.7 MB
  01-Discover the YouTube advertisement process.mp4 8.5 MB
  01-Eliminate the passive voice.mp4 4.9 MB
  01-Encountering ad fraud in programmatic.mp4 7.9 MB
  01-Estimating and projecting PPC performance.mp4 4.6 MB
  01-Getting started with Facebook advertising.mp4 4.3 MB
  01-Google and the programmatic market.mp4 5.4 MB
  01-Grab attention on YouTube.mp4 6.3 MB
  01-How psychology affects ad copy.mp4 10.5 MB
  01-How the Facebook ad auctions work.mp4 12 MB
  01-How to craft a powerful profile.mp4 15.4 MB
  01-How to manage existing Facebook ads and campaigns.mp4 9.4 MB
  01-How to set up a Facebook advertising account.mp4 6.3 MB
  01-Idenfity advertising capabilities.mp4 5.8 MB
  01-Identifying the value of top-of-funnel campaigns.mp4 4.7 MB
  01-Important metrics and concepts for Instagram ads.mp4 4.2 MB
  01-Instagram advertising placement options and specs.mp4 12.3 MB
  01-Introduction to Facebook ads.mp4 6.8 MB
  01-Introduction to developing a multichannel PPC strategy.mp4 2.3 MB
  01-Learn how to master Facebook Ads.mp4 9.3 MB
  01-Learn more about PPC.mp4 1.4 MB
  01-Leverage Instagram advertising for your business.mp4 6.9 MB
  01-Linking a YouTube account.mp4 5.6 MB
  01-Manage tweets.mp4 4.3 MB
  01-Micro vs macro goals.mp4 20.1 MB
  01-Next steps.mp4 3.3 MB
  01-Overview of advertising on Instagram.mp4 12.2 MB
  01-PPC strategy Lead generation for local businesses.mp4 4.7 MB
  01-Programmatic and third-party data.mp4 6.3 MB
  01-Reach your audience with Twitter Ads.mp4 11.6 MB
  01-Review your campaign reports.mp4 6.8 MB
  01-Set up a campaign.mp4 8.6 MB
  01-Set up budgets.mp4 4.7 MB
  01-Set up your advertising account.mp4 8.9 MB
  01-Shaping your message.mp4 16.5 MB
  01-Tailored Audiences.mp4 9 MB
  01-The ad cycle.mp4 37.8 MB
  01-The landscape of marketing providers.mp4 42.2 MB
  01-The three pillars of a social ads bring your AMO.mp4 5.5 MB
  01-The value of LinkedIn ads.mp4 12.7 MB
  01-Time to get started.mp4 10.5 MB
  01-Tips for writing a great Facebook ad.mp4 15.8 MB
  01-Touring the overview page in Google Ads Analytics.mp4 11.8 MB
  01-Using audiences to align channels for lead generation.mp4 3.2 MB
  01-Website ad copy.mp4 7.4 MB
  01-What is programmatic advertising.mp4 8.2 MB
  01-Where does data come from.mp4 7.2 MB
  01-Working with an agency.mp4 29.3 MB
  01-Writing for web readers.mp4 17.3 MB
  02-Access Google Ads.mp4 9.5 MB
  02-Acquisition goals.mp4 17.9 MB
  02-Audience targeting.mp4 19.1 MB
  02-Basic advertising terminology.mp4 4.6 MB
  02-Basic digital presence.mp4 34.5 MB
  02-Begin building PPC audiences.mp4 6.4 MB
  02-Building custom reports using the Facebook Business API.mp4 11.8 MB
  02-Cards library.mp4 6 MB
  02-Comparing PPC platforms Targeting options.mp4 6.3 MB
  02-Control access with Facebook Business Manager.mp4 7.9 MB
  02-Conversion tracking in Google Ads.mp4 17 MB
  02-Create a new ad group for YouTube.mp4 23.8 MB
  02-Create an Instagram professional account.mp4 10.2 MB
  02-Create an ad set and configure placements.mp4 15.9 MB
  02-Create custom reports for Youtube ads.mp4 15 MB
  02-Data and behavioral targeting.mp4 6.8 MB
  02-Decide on your bids.mp4 7.7 MB
  02-Define and target your audience.mp4 7.1 MB
  02-Defining a target market for your lead generation PPC strategy.mp4 8.1 MB
  02-Defining an audience.mp4 27.4 MB
  02-Determining minimum viable PPC budgets per channel.mp4 4.2 MB
  02-Device-based targeting.mp4 4.7 MB
  02-Email ad copy.mp4 7 MB
  02-Exploring the Facebook advertising structure.mp4 6.2 MB
  02-How publishers rely on programmatic ads.mp4 4.4 MB
  02-How to choose an effective image for your Facebook ad.mp4 8.6 MB
  02-Identify your primary audience for Facebook ads.mp4 11.4 MB
  02-Implement basic fraud detection.mp4 8.6 MB
  02-Instagram ad design tools.mp4 3.6 MB
  02-Interpret data in Facebook Ads Manager.mp4 14.8 MB
  02-Interpreting Facebooks ad relevance diagnostics.mp4 8.5 MB
  02-Keep content fresh.mp4 13.2 MB
  02-Keyword targeting.mp4 6.5 MB
  02-Make Linkedin ads work for you.mp4 7 MB
  02-Navigate the interface.mp4 8.5 MB
  02-Next steps.mp4 19.5 MB
  02-PPC strategy Lead generation for international businesses.mp4 6.9 MB
  02-Page access.mp4 7.2 MB
  02-Psychological triggers Priming.mp4 10.1 MB
  02-Quantifying view-through conversion value.mp4 6.5 MB
  02-Reporting on click and view attribution windows.mp4 8.5 MB
  02-Reporting.mp4 33.4 MB
  02-Research and strategy partners.mp4 30.7 MB
  02-Select objectives.mp4 16.7 MB
  02-Set your bid and budget.mp4 11.7 MB
  02-Target audiences based on behavior.mp4 5.3 MB
  02-The scope of programmatic.mp4 7.8 MB
  02-Tweet activity.mp4 9 MB
  02-Twitter Ad campaign types.mp4 8.2 MB
  02-Understand the advantages of ad units.mp4 11.5 MB
  02-Understand your success metrics with Facebook ads.mp4 26.2 MB
  02-What you should know.mp4 4.4 MB
  02-Why tone matters.mp4 6.6 MB
  02-Write effective headlines.mp4 7.3 MB
  02-iOS changes every advertiser must know.mp4 6 MB
  03-Adjust YouTube ads based on analytics.mp4 5.5 MB
  03-Ads access.mp4 9.8 MB
  03-Basic advertising presence.mp4 33.7 MB
  03-Basic advertising terminology.mp4 5.9 MB
  03-Benchmarking.mp4 20 MB
  03-Choosing the right event in the funnel for optimization.mp4 9.2 MB
  03-Compare the tools for automating large-scale campaigns.mp4 6.6 MB
  03-Comparing PPC platforms Ad features.mp4 3.4 MB
  03-Content inventory to build your funnel.mp4 4.8 MB
  03-Create a new ad for YouTube.mp4 12.9 MB
  03-Create custom reports for Facebook Ads Manager.mp4 15 MB
  03-Create your message.mp4 24 MB
  03-Design creative and content partners.mp4 34.6 MB
  03-Direct mail ad copy.mp4 6.4 MB
  03-Follower look-alike.mp4 6.8 MB
  03-How to audit a Facebook Ads account.mp4 25.1 MB
  03-How to choose a Facebook ad campaign objective.mp4 12.1 MB
  03-How to use Facebook Ads Manager.mp4 6.2 MB
  03-Improve the performance of your Facebook ads.mp4 7 MB
  03-Interest targeting.mp4 7.4 MB
  03-Introduction to Facebook Ads Manager.mp4 11.6 MB
  03-Language and tone.mp4 16.3 MB
  03-Master the call to action CTA.mp4 4.7 MB
  03-PPC strategy Lead generation for national businesses.mp4 4.6 MB
  03-Performing a competitive review to build your PPC strategy.mp4 7.5 MB
  03-Programmatic advertising and first-party data.mp4 5.1 MB
  03-Psychological triggers Social proof.mp4 7.1 MB
  03-Reach the right audience at the right time.mp4 5.6 MB
  03-Refine your audience with interest targeting in Facebook.mp4 14 MB
  03-Retention goals.mp4 16.1 MB
  03-Select your audience Targeting.mp4 13.3 MB
  03-Setting objectives.mp4 19.2 MB
  03-Strategically allocating PPC budget.mp4 5.2 MB
  03-Target audiences based on location.mp4 3.9 MB
  03-Targeting.mp4 17 MB
  03-Tips for creating engaging YouTube video ads.mp4 6.8 MB
  03-Tips for creating engaging content.mp4 4 MB
  03-Twitter Media Studio.mp4 9 MB
  03-Upload an ad creative for Instagram.mp4 17.9 MB
  03-Use Sponsored Content.mp4 4.6 MB
  03-Using the auction Inspect tool to detect ad fatigue.mp4 10.3 MB
  03-Video activity.mp4 3.2 MB
  03-View your Facebook ads billing summary.mp4 6.5 MB
  03-Where LinkedIn ads fits in the digital marketing ecosystem.mp4 13.1 MB
  04-Add payment info for YouTube ads.mp4 3.4 MB
  04-Adjustments based on ad performance.mp4 6.7 MB
  04-Analyze performance.mp4 20.6 MB
  04-Bidding and budgeting strategy.mp4 15.4 MB
  04-Choose your creatives.mp4 14.3 MB
  04-Create Instagram ads with saved audiences.mp4 14.9 MB
  04-Creating an advertising strategy.mp4 17.5 MB
  04-Custom audience lookalikes and retargeting strategy.mp4 7.3 MB
  04-Develop a persuasive offer.mp4 15.1 MB
  04-Install your Insight Tag.mp4 19.3 MB
  04-Key Facebook advertising policies.mp4 3.5 MB
  04-Lead generation tracking Conversions and microconversions.mp4 6.5 MB
  04-Manage Facebook ad placements.mp4 17.2 MB
  04-Mapping competitors.mp4 23.2 MB
  04-Planning a testing budget for PPC.mp4 3.3 MB
  04-Predicting diminishing marginal returns to ad spend.mp4 11.9 MB
  04-Production and digital development partners.mp4 25.7 MB
  04-Psychological triggers Price.mp4 8.2 MB
  04-Retarget in programmatic marketing.mp4 6.2 MB
  04-Social media ad copy.mp4 9.4 MB
  04-Split testing ad creative using Test and Learn.mp4 12.1 MB
  04-Target audiences based on content and context.mp4 3.9 MB
  04-The data management platform.mp4 5.3 MB
  04-Uploading your ad to YouTube.mp4 5 MB
  04-Use text ads.mp4 4.7 MB
  04-Who should and shouldnt advertise on LinkedIn.mp4 12.4 MB
  04-Working with machine-generated creative MGC.mp4 5.9 MB
  05-Adapting creative to Instagram and other placements.mp4 6.1 MB
  05-Advertising with Instant Experience.mp4 14.8 MB
  05-Analytics and optimization partners.mp4 25.8 MB
  05-Basics of public relations.mp4 32.5 MB
  05-Choose your Facebook ad creative.mp4 29.8 MB
  05-Crafting an advertising message.mp4 36.1 MB
  05-Custom parameters in tracking templates.mp4 8.6 MB
  05-How programmatic serves an ad.mp4 6.5 MB
  05-Life without cookies.mp4 6.4 MB
  05-Loss aversion and the endowment effect.mp4 4.5 MB
  05-Manage ads in bulk with spreadsheets.mp4 10.1 MB
  05-Manage currently running ads on YouTube.mp4 10.8 MB
  05-Programmatic terms and concepts.mp4 6.7 MB
  05-Retargeting strategy.mp4 18.9 MB
  05-Review your campaign.mp4 4.5 MB
  05-Use dynamic ads.mp4 4.8 MB
  06-Advertising with promoted posts.mp4 7.4 MB
  06-Content strategy.mp4 24.3 MB
  06-Producing an ad.mp4 39.8 MB
  06-Programmatic pitfalls.mp4 7.1 MB
  06-Set up retargeting.mp4 14.4 MB
  06-Setting up dynamic product ads for ecommerce.mp4 10 MB
  06-Tracking server-side events with the Conversions API.mp4 10.6 MB
  06-Use Sponsored Messaging.mp4 7 MB
  07-Creative tactics to try in your campaigns.mp4 10.3 MB
  07-Placing an ad.mp4 38 MB
  07-Video ads.mp4 5.2 MB
  08-Carousel ads.mp4 5.3 MB
  08-Writing a brief.mp4 29.8 MB
  09-Lead generation forms.mp4 7.1 MB
  10-Event ads.mp4 5 MB
  Become a Social Media Advertising Specialist.png 1.1 MB
  Ex_Files_Advanced_FB_Advertising.zip 53.6 KB
  Ex_Files_Advertising_on_LinkedIn.zip 14.5 KB
  Ex_Files_Writing_Ad_Copy_2020.zip 50 KB
  Glossary_Writing_Ad_Copy_2021.zip 22 KB
  README.txt 2.2 KB
  ▲ 233 total files

Description


Linkedin - Become a Social Media Advertising Specialist [AhLaN]



Course List

├── 01.Advertising Foundations
│   ├── 01-Introduction
│   ├── 02-The Basics of Advertising
│   ├── 03-Creating a Minimum Viable Plan
│   ├── 04-Working with Advertising Partners
│   └── 05-Advertising in Larger Corporations
├── 02.Writing Ad Copy
│   ├── 01-Introduction
│   ├── 02-Rules of Ad Copy Writing
│   ├── 03-Ad Copy Goals
│   ├── 04-Writing Ad Copy for Different Media
│   ├── 05-Understanding Your Audience
│   ├── 06-Personas and Tone
│   ├── 07-Dos and Donts
│   └── 08-Conclusion
├── 03.Advertising on YouTube
│   ├── 01-Introduction
│   ├── 02-The Basics of YouTube Advertising
│   ├── 03-Creating a YouTube Video Ad
│   ├── 04-Reviewing Google Ads Analytics
│   ├── 05-Additional Considerations for YouTube Advertising
│   └── 06-Conclusion
├── 04.Advertising on LinkedIn
│   ├── 01-Introduction
│   ├── 02-Set Yourself Up for Success
│   ├── 03-LinkedIns Advertising Capabilities
│   ├── 04-Preparing Your AMO
│   ├── 05-The Nitty-Gritty
│   ├── 06-Making It Effective
│   └── 07-Conclusion Get Launched
├── 05.Advertising on Instagram
│   ├── 01-Introduction
│   ├── 02-Instagram Advertising Basics
│   ├── 03-Create Content to Advertise on Instagram
│   ├── 04-Create Ads for Instagram
│   ├── 05-Review Instagram Advertising Analytics
│   └── 06-Conclusion
├── 06.Advertising on Twitter
│   ├── 01-Introduction
│   ├── 02-Get Started Advertising on Twitter
│   ├── 03-Prepare for Success
│   ├── 04-Foundations of Twitter Ads
│   ├── 05-Basic Targeting Methods
│   ├── 06-Advanced Targeting Methods
│   ├── 07-Bidding Configuration
│   ├── 08-Create a Campaign
│   ├── 09-Managing Creative
│   ├── 10-Reviewing Your Analytics
│   └── 11-Conclusion
├── 07.Advertising on Facebook
│   ├── 01-Introduction
│   ├── 02-Facebook Advertising Overview
│   ├── 03-How Facebook Ads Work
│   ├── 04-How to Create Facebook Ads
│   ├── 05-View Your Facebook Advertising Data
│   ├── 06-Implement Best Practices for Advertising on Facebook
│   └── 07-Conclusion
├── 08.Lead Generation: Multichannel PPC Strategy
│   ├── 01-Introduction
│   ├── 02-Laying the Foundation for Your Lead Gen PPC Strategy
│   ├── 03-Start Building Your Data Sources for Lead Generation
│   ├── 04-Channel Selection for Your Lead Generation PPC Strategy
│   ├── 05-Lead Generation Targeting Strategies and Considerations
│   ├── 06-Coordinating Cross-Channel Lead Generation Campaigns
│   ├── 07-Projecting Performance and Defining Budgets
│   └── 08-Conclusion
├── 09.Advanced Facebook Advertising
│   ├── 01-Introduction
│   ├── 02-Effective Campaign Management
│   ├── 03-Creative Testing and Tactics
│   ├── 04-Marketing Attribution and Optimization
│   ├── 05-Automating Campaigns at Scale
│   └── 06-Conclusion
└── 10.Programmatic Advertising Foundations
    ├── 01-Introduction
    ├── 02-Data Foundations for Programmatic Advertising
    ├── 03-The Programmatic Process
    ├── 04-Audience Data Segmentation
    ├── 05-Dealing with Ad Fraud
    └── 06-Conclusion

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